Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform
Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time,…
Case Studies March 6
Latest In: lead generation
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Lusha Adds AI Recommendations to Elevate Sales Prospecting and Pipeline Development
Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with…
Industry News February 18
Sopro Acquires Dutch Lead Generation Agency Reach Supreme
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in…
Industry News February 3
CallRail Labs Unveils AI-Powered Self-Reported Attribution
CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail…
Industry News February 21
Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…
Case Studies February 5
Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…
Industry News January 17
TechTarget To Combine Services With Informa Tech’s Digital Businesses
TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa…
Industry News January 12
RevLine Marketing Welcomes Mark Nachlis As Managing Director
RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director.…
Industry News December 15
Creating Winning Campaigns With Zero-Party Data: Tips & Best Practices For Agencies
In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and…
Demanding Views December 15
Using ‘Presales’ CRM Data To Optimize Your Nurture Interactions
As sales executives are expected to do more with less, operational support across departments becomes even more critical…
Demanding Views November 10
Stockpress Raises $1.8M In Seed Funding
Stockpress, a file management platform, raised $1.8 million in seed funding, bringing its total capital raised to $2.5…
Financial News November 3
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
