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When ABM & Demand Gen Worlds Collide: Internal Collaboration Critical To Deliver Consistent Targeted Messaging

When ABM & Demand Gen Worlds Collide: Internal Collaboration Critical To Deliver Consistent Targeted Messaging

The balancing act between traditional demand generation and ABM strategies continues to make waves in B2B marketing. In…

Industry News July 7
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94% Of Marketers Cite Email As Integral For Pandemic & Post-Pandemic Success

94% Of Marketers Cite Email As Integral For Pandemic & Post-Pandemic Success

The Covid-19 pandemic forced B2B buyers and marketers to find new ways to communicate and re-imagine existing channels…

Industry News June 25
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Kaon Interactive Welcomes New CMO

Kaon Interactive Welcomes New CMO

Kaon Interactive, a marketing and sales software company, promoted Dana Drissel to CMO, effective immediately. Drissel has spent…

Industry News February 2
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