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Latest In: marketing alignment

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Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
#B2BMX AI artificial intelligence Brian Fanzo Christina McKeon Christine Polewarczyk content marketing Erin Bohlin GumGum iSocialFanz Marketing Advisory Network marketing alignment marketing strategies modern marketing Sales Enablement Samantha Stone SiriusDecisions Som Puangladda
Seeing B2B Through A New Lens: B2BMX Speakers Reveal Critical Components Of Modern Marketing

Seeing B2B Through A New Lens: B2BMX Speakers Reveal Critical Components Of Modern Marketing

In this ever-evolving B2B landscape, organizations must embrace change and stay relevant with new generations of buyers. This…

Industry News February 20
Channels marketing alignment results sales sales cadence Sales Enablement
How To Launch An Outbound Sales Cadence That Succeeds

How To Launch An Outbound Sales Cadence That Succeeds

An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your…

Demanding Views August 3
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