AI’s Role in Optimizing the Marketing Funnel
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views April 18
Latest In: marketing strategy
4 Need-to-Know Trends for B2B CMOs in 2025
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views March 28
3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…
Demanding Views February 26
3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023
Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…
Blog October 25
Plannuh Launches Marketing Plan Builder
Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices…
Industry News August 25
5 Easy Tips For Implementing AI Into Your Marketing Mix
The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and…
Blog June 17
2020 Martech Landscape Grows By 13.6%
Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech…
Industry News April 23
ON24 Launches Strategy Services for Marketing Transformation
ON24, a digital experience platform provider, has launched a Center for Marketing Transformation (CMT), which aims to empower…
Industry News April 17
Brightcove Forges Partnership With Adobe To Expand Video Capabilities
Brightcove, an online video hosting platform, has joined LaunchPoint by Marketo, an Adobe company and Accelerate partner, to…
Industry News October 4
Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits
For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…
Industry News October 2
Quad/Graphics Launches Predictive Direct Mail Testing Platform
Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail…
Industry News March 19
ZenIQ Opens Playbase Community For Marketing Strategy Collaboration
ZenIQ, an account-based marketing platform provider, launched a new B2B community that the company states will allow marketers…
Industry News September 30
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
