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Why Calling ‘Plays’ Could Become A Critical Talent For B2B Marketers

When you hear B2B marketers talk amongst their peers or give presentations to an audience, terms like nurtures…

Blog August 9
Acquisition marketing automation marketo Vista Equity Partners
Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data…

Industry News May 31
ABM Accountbased marketing LeadGnome marketo targeting and personalization
LeadGnome Unveils Marketo Integration For ABM Targeting, Personalization

LeadGnome Unveils Marketo Integration For ABM Targeting, Personalization

LeadGnome, a platform that mines emails for sales information, announced an integration with Marketo that aims to offer…

Industry News May 27
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