Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: omnichannel
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…
Industry News June 22
PFL Partners With Iterable To Enable Omnichannel Direct Mail Campaigns
PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools…
Industry News March 21
The Top 5 ABM Trends To Expect In 2022
Looking back on the last couple of years, it's clear that B2B buying has finally gone digital. Mirroring…
Demanding Views November 29
#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry…
Industry News November 9
Jabmo’s ABM Platform Provides Omnichannel Account Advertising, Email & Analytics
Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company's next-generation ABM solution is…
Solution Spotlight October 25
New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…
Industry News August 19
3 Steps To Marketing Success In The Age Of Social Distancing
In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent…
Demanding Views September 4
Why Machine Learning Matters To B2B Companies
B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots…
Demanding Views August 30
Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns
Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel…
Industry News March 5
DialogTech Acquires Swydo To Power Omnichannel Marketing
DialogTech, a marketing analytics provider for inbound calling, has acquired Swydo, a provider of digital marketing dashboards, reports…
Industry News January 2
Radius Partners With LiveRamp, Unveils Joint B2B Digital Ad Solution
Radius, a B2B data and predictive intelligence software, announced it has partnered with LiveRamp, an Acxiom company and…
Industry News November 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
