Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
Latest In: personalization
Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today
Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B…
News Brief April 21
DemandScience Acquires Bound, DemandJump
DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive…
News Brief April 14
SalesboxAI Launches AI-Powered Agents to Help Sales Teams Identify and Activate Buying Groups
SalesboxAI, a provider of AI-driven B2B marketing and sales solutions, has launched a new AI-powered solution designed to…
News Brief February 24
Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization…
News Brief February 4
#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance
Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…
Industry News February 29
Photoroom Secures $43M In Series B Funding; Releases Suite Of AI Tools
Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing…
Financial News February 28
State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…
Industry News February 20
How Email Marketing Innovations Will Impact Brand Strategies
Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as…
Demanding Views February 9
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…
Industry News February 7
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…
Industry News February 5
Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution
Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine…
Industry News February 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
