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Latest In: Revenue operations

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Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…

Industry News June 28
Debbie Qaqish maturity model Pedowitz Group Revenue operations
The Five Stages of Maturity In Customer-Centric Revenue Operations

The Five Stages of Maturity In Customer-Centric Revenue Operations

Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech…

Demanding Views June 30
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