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Latest In: SiriusDecisions

buyer personas Rachel Young SiriusDecisions targeting and personalization
SiriusDecisions' Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

SiriusDecisions’ Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today's…

Industry News February 17
#C2C16 marketing operations MarTech SiriusDecisions technology
Focus On Desired Business Outcomes For Marketing Technology Success

Focus On Desired Business Outcomes For Marketing Technology Success

The explosion of technology has impacted the way marketers validate and move prospective customers through the pipeline. As…

Industry News February 16
#C2C16 demand generation Marketing analytics SiriusDecisions
SiriusDecisions' Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best…

Industry News January 22
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