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Latest In: SiriusDecisions

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Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…

Industry News October 12
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SiriusDecisions Launches B2B Digital Marketing Courses With Manhattanville School Of Business

SiriusDecisions Launches B2B Digital Marketing Courses With Manhattanville School Of Business

B2B research and advisory firm SiriusDecisions has partnered with Manhattanville School of Business to offer a B-to-B Digital…

Industry News August 29
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SiriusDecisions Research: Room For Improvement In B2B Customer Experience

SiriusDecisions Research: Room For Improvement In B2B Customer Experience

Eighty percent of B2B buying decisions are based on a buyer's direct or indirect customer experience, according to…

Industry News June 1
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