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Latest In: targeting

personalization Switch Merge targeting video content Vidyard Vidyard Switch Merge Video content personalization targeting
Vidyard Acquires Switch Merge, Launches Video Personalization Tool

Vidyard Acquires Switch Merge, Launches Video Personalization Tool

Vidyard has acquired Switch Merge, a tool designed to help users create personalized video content based on customer…

Industry News October 9
big data buyer engagement buyer personas customer einsights customer insights data-driven datadriven Marketing analytics personalization targeting
B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

Industry News October 7
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B2B Marketers Tap New Scoring Tools To Prioritize High-Value Leads

B2B Marketers Tap New Scoring Tools To Prioritize High-Value Leads

While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to…

Industry News June 10
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