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Latest In: targeting

AI BrightTalk buying behavior Content Marketing Platform demand marketing platform Paul Heald Sales Enablement targeting
BrightTALK Releases AI-Driven Buying Behavior Insights Tool

BrightTALK Releases AI-Driven Buying Behavior Insights Tool

BrightTALK, a B2B content and demand marketing platform, has launched an intent insights tool designed to provide marketers…

Industry News September 30
eMarketer firstparty data marketing funnel Pipeline targeting
It's Time For B2B Marketers To Disrupt The Funnel & Build The First-Party Data Pipeline

It’s Time For B2B Marketers To Disrupt The Funnel & Build The First-Party Data Pipeline

Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods…

Demanding Views July 23
advertising display ad targeting display ads Doug Bewsher ICP Leadspace Leadspace for Advertising LiveRamp targeting
Leadspace For Ads Aims To Provide Persona-Level Targeting Solution

Leadspace For Ads Aims To Provide Persona-Level Targeting Solution

Leadspace, a B2B customer data platform, released Leadspace for Advertising, a new solution designed to generate highly targeted…

Industry News March 25
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