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Latest In: ABM/ABX

advertising customization Influ2 personalization personbased advertising targeting
How To Stretch Your Marketing Budget With Person-Based Advertising

How To Stretch Your Marketing Budget With Person-Based Advertising

Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has…

Demanding Views October 7
ABM account engagement Accountbased marketing personalization RollWorks scaling targeting
Borrowing A Page From A Professor's ABM Playbook

Borrowing A Page From A Professor’s ABM Playbook

The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle…

Blog September 20
ABM Accountbased marketing Bombora gifting platform intent data RollWorks Sendoso
RollWorks Releases ABM Play Generator To Serve Up Tailored ABM Plays

RollWorks Releases ABM Play Generator To Serve Up Tailored ABM Plays

RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM…

Industry News September 20
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