Chatbots 2.0: Marketers Leveraging Automated Conversations Throughout The Buyer’s Journey, Tying In ABM
Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it…
Industry News April 17
Latest In: ABM/ABX
6sense Announces $27 Million In Funding After Record Year Of Growth
6sense, an ABM orchestration platform, has raised $27 million in funding. The round was led by Industry Ventures,…
Industry News April 16
ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment
An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been…
Industry News April 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
