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Latest In: ABM/ABX

Accountbased marketing big data Bombora Erik Matlick Marketing analytics marketing and sales alignment
How Data Creates Harmony Between Sales and Marketing

How Data Creates Harmony Between Sales and Marketing

B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects…

Demanding Views June 24
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Azalead Unveils Microsoft Dynamics CRM Integration For ABM

Azalead Unveils Microsoft Dynamics CRM Integration For ABM

Azalead, an account-based marketing (ABM) software provider, has integrated with Microsoft Dynamics CRM. The integration enables B2B marketing…

Industry News June 17
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Rise In Multi-Touch Attribution Fueled By ABM, Data Convergence

Rise In Multi-Touch Attribution Fueled By ABM, Data Convergence

For many of today's B2B marketers, success is no longer measured by generating leads at the top of…

Industry News June 15
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