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Latest In: ABM/ABX

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Demandbase Acquires WhoToo To Enhance Targeting And ABM Offerings

Demandbase Acquires WhoToo To Enhance Targeting And ABM Offerings

Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase's…

Industry News September 10
Brainshark Jill Rowley KERN marketing and sales alignment PeopleLinx social selling
B2B Marketers Fuel Social Selling Strategies With Insight, Content

B2B Marketers Fuel Social Selling Strategies With Insight, Content

While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success…

Industry News September 2
Why Account-Based Attribution Matters

Why Account-Based Attribution Matters

Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five…

Demanding Views September 1
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