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Latest In: Content Strategy

Ardath Albee

Q&A With B2B Marketing Expert Ardath Albee: The Content Marketing Payoff

Content marketing leaders will come together this month at the B2B Content2Conversion Conference. Among them is Ardath Albee,…

Industry News April 9
Michael Brenner

Q&A With SAP’s Michael Brenner: Become A Trusted Source For Content

Demand Gen Report recently caught up with Michael Brenner, VP of Global Marketing and Content Strategy for SAP,…

Industry News March 20
58% of B2B tech buyers watched videos to find information on products they wish to buy 66% researched a product; 46% visited a vendor web site or contacted a vendor for more information; 42% purchased a product; and 25% added the vendor to the short list for consideration a provider of cloud-based SaaS applications for digital presence management a provider of cloud-based solutions for collaboration and data sharing and 54% watched videos for product reviews. After watching a video Brainshark engagement scoring Founder and CEO of KnowledgeVision Jason Thibeault Katelyn de Diego Michael Kolowich Senior Director of Marketing Strategy for Limelight Networks Senior Marketing Content Specialist for Citrix video analytics Vidyard
shutterstock 99799703

Detailed Analytics Make Video A Rising Content Star

If a picture is worth a thousand words, then a video is worth an inbox full of email,…

Industry News March 20
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