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Latest In: Content Strategy

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B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…

Industry News February 3
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Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform

Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform

Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company…

Industry News January 20
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Vidyard Launches ViewedIt Enterprise, Adds CRM Integration

Vidyard Launches ViewedIt Enterprise, Adds CRM Integration

Online video marketing software Vidyard announced ViewedIt Enterprise, an upgradeable package for its free video recording tool.

Industry News January 10
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