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B2B Technology Adapting To Growing Importance Of Marketing And Sales Alignment

B2B Technology Adapting To Growing Importance Of Marketing And Sales Alignment

The goal of buyer centricity requires everyone — including marketing, sales and service — to stay aligned for…

Industry News May 18
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From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit.…

Blog May 10
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Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts

Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts

Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help…

Industry News May 4
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