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Latest In: Demand Generation

Andrew Gaffney David Lewis demand funnel DemandGen International marketing automation
Hourglass Funnel

The New Demand Funnel Is An Hourglass, Says DemandGen International’s David Lewis

The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel…

Industry News July 2
Act-On Adaptive Computing CRM integration demand generation lead distribution lead generation marketing automation sales pipeline salesforce trade show web forms
Adaptive Act-on

Adaptive Computing Revs Up Sales Cycle With Act-On-Salesforce Integration

Adaptive Computing, a cloud computing provider selling to Global 2000 clients, was looking for a more efficient way…

Industry News June 21
Digital Body Language

Interpreting Digital Body Language Essential To Moving Prospects Through The Pipeline

Deciphering online buying patterns and regaining control of the sales cycle were just a few of the topics…

Industry News June 19
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