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Latest In: Demand Generation

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Study Shows Nurtured Sales Leads 9 Times More Likely To Convert To Appointments

Nurtured BtoB sales leads are nearly nine times more likely to result in sales appointments than cold calls,…

Industry News September 21
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Modern BtoB Demand Gen Tactics, New Management Frameworks Highlighted In New Book

As content messaging plays an increasingly critical role for prospects in the buying process, marketers are uniquely challenged…

Industry News September 20
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DemandGen International Clients To Be Honored At Fifth Annual Markie Awards For Lead Scoring, Nurturing Achievements

DemandGen International, Inc., a global team of marketing automation and lead management experts, today announced that a dozen…

Industry News September 20
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