Celonis Sees 20% Boost In Sales Outreach Effectiveness With AI
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply…
Case Studies April 7
Latest In: Go-To-Market Strategy
4 Need-to-Know Trends for B2B CMOs in 2025
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views March 28
6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…
News Brief March 27
Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data…
News Brief March 24
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…
Demanding Views March 21
Are B2B Brands Fully Seizing the CTV Moment?
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…
Blog March 18
Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…
Demanding Views March 14
Xactly Data: Nearly 90% of Sales Teams Struggle to Meet Quotas
An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according…
News Brief March 13
Pulse Check Survey: How Are B2B Marketing Teams Using AI?
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a…
Feature March 12
Redbrick Acquires Premium Newsletter Ad Platform Paved
Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter…
News Brief March 11
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Demandbase Launches Connected AI Agents to Support GTM Execution
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth.…
News Brief March 4
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
