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Latest In: Go-To-Market Strategy

AI-powered advertising Arm Candy Cognitiv customer experience deep learning Industrious intent-driven marketing
Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…

Case Studies February 20
ABM strategy account-based marketing AI artificial intelligence B2B marketer research B2B marketing B2B news and insights buyer experience Campaign Measurement campaign optimization influencer marketing social media advertising
Social Video Advertising content man influencer with megaphone promoting products in vertical video social media app. Businesses use this trend to effectively reach target audiences and boost sales

How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…

Feature February 19
AI Recommendations lead generation Lusha pipeline generation pipeline management sales strategy
Lusha has launched a new AI Recommendations capability designed to help sales teams build more accurate and robust pipelines so they can focus on having meaningful interactions with prospects.

Lusha Adds AI Recommendations to Elevate Sales Prospecting and Pipeline Development

Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with…

Industry News February 18
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