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Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016

Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016

B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct…

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B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B buyers expect relevant and contextual engagement from vendors, and progressive B2B organizations such as CenturyLink, Mendix and…

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Leveraging Channel Partners To Increase Account-based Everything's Impact

Leveraging Channel Partners To Increase Account-based Everything’s Impact

B2B sales and marketing trends (and the buzzwords that fuel them) seem to come and go as quickly…

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