ADVERTISEMENT

Latest In: Go-To-Market Strategy

Aprimo CMO Lisa Arthur
bio-aboutus-larthur-90x125-en

Leading the Revolution: CMOs Must Be the Change Agent

By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…

Demanding Views December 7
go-to-market strategies KickStart Alliance marketing campaign Mike Gospe sales cycle segmentation
Mike_Gospe

3 Steps to Shorten the Sales Cycle with Persona-Driven Marketing

By Mike Gospe, Co-Founder & Principal, KickStart Alliance We are victims of our own desire to sell to…

Demanding Views June 29
Digital Dialogue: The New Frontier For Nurturing Leads

Digital Dialogue: The New Frontier For Nurturing Leads

By Dave Green, CEO, PipeAlignLots of companies use email, web links, and registration for content to generate demand…

Demanding Views January 27
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series