Lineup for 2025 Campaign Optimization Series Set
The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21. With 75%…
News Brief April 15
Latest In: Personalization
4 Need-to-Know Trends for B2B CMOs in 2025
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views March 28
Pulse Check Survey: How Are B2B Marketing Teams Using AI?
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a…
Feature March 12
Tiga.ai Raises $2M to Launch AI Agent for Custom Buying Signals
Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia…
News Brief March 6
Nooks Launches AI Prospector Uses Buying Signals to Enable High-Impact Outreach
Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales…
News Brief March 5
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
The 2025 Killer Content Award Winners Elevate Stellar Strategy and Creative Execution
At a time when many B2B marketing teams are focusing on automation and scale, a select few are…
Blog February 26
How Industrious Boosted Lead Generation with Smarter Ad Strategies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…
Case Studies February 20
How Penn State Revolutionized Crisis Management and Communication with AI-Powered Bots
As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty…
Case Studies February 13
Bridging The Gap: Why AI Must Be Embraced In Customer Service
As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of…
Demanding Views January 21
Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of…
Feature December 26
The 5 Steps Needed To Build Empathy In B2B Sales & Marketing
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe…
Feature December 4
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
