ADVERTISEMENT

Latest In: Personalization

attribution attribution models buying groups data measurement Openprise SiriusDecisions Tegrita
Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…

Industry News July 22
AI Alyce automated research gifting platform Outreach
Alyce PX Platform Aims To Personalize Gifting With AI

Alyce PX Platform Aims To Personalize Gifting With AI

The Personal Experience (PX) Platform from Alyce, an AI-powered gifting service, aims to improve the sales and marketing…

Solution Spotlight July 20
conversational support funnel Customer Support funnel intercom
Intercom Conversational Support Funnel Aims To Revamp Customer Support Services

Intercom Conversational Support Funnel Aims To Revamp Customer Support Services

Intercom, a conversational relationship platform (CRP), launched its Conversational Support Funnel, a framework that aims to help customer service teams…

Industry News July 15
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series