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Latest In: Personalization

2sense 6sense buyer insights Intent Data Network Marketing and Sales
6sense Unveils 2sense, Looks To Identify Buyers Before They Engage With Brands

6sense Unveils 2sense, Looks To Identify Buyers Before They Engage With Brands

Predictive intelligence company 6sense has launched 2sense, a solution it says is designed to help marketing and sales…

Industry News April 14
Akoonu buyer personas Cintell content marketing MedAssets persona marketing
B2B Buyer Personas Gain Positive Boost With Technology

B2B Buyer Personas Gain Positive Boost With Technology

While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…

Industry News April 13
Accountbased marketing buyer persona Mariana marketing automation
Mariana Unveils Data-Driven ABM Capabilities For Demand Gen Marketers

Mariana Unveils Data-Driven ABM Capabilities For Demand Gen Marketers

Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and…

Solution Spotlight April 11
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