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Latest In: Personalization

buyer personas Cintell customer intelligence Katie Martell SaaS
Cintell Launches Cloud-Based Persona Platform

Cintell Launches Cloud-Based Persona Platform

Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to…

Industry News June 23
buyer experience Experience Optimization Platform Jon Noronha Optimizely personalization
Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

Optimizely has added personalization capabilities to its Optimizely Experience Optimization Platform designed to help marketers tailor customers’ mobile…

Industry News June 18
Active Audiences exacttarget Journey Builder salesforce Salesforce Connections Scott McCorkle
Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools

Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools

Salesforce has unveiled enhancements to its Marketing Cloud, including updated email, metrics and social media applications, along with…

Industry News June 17
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