Latest In: Personalization
AI artificial intelligence chatbot Conversica generative AI salesforce Salesforce Marketing Cloud
At Salesforce's 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform…
Industry News
June 8
CFO conversation cloud Drift personalization targeting
Drift, a Conversation Cloud company, appointed Tim Redfern as Chief Financial Officer (CFO) to lead the team responsible…
Industry News
May 25
brand awareness brand expansion brand marketing branding demand generation The Mx Group
B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in…
Demanding Views
May 12