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Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud

Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud

At Salesforce's 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform…

Industry News June 8
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Drift Welcomes New CFO

Drift Welcomes New CFO

Drift, a Conversation Cloud company, appointed Tim Redfern as Chief Financial Officer (CFO) to lead the team responsible…

Industry News May 25
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Plagued By A Performance Plateau? Stop Over-Indexing On Demand & Try This Instead

Plagued By A Performance Plateau? Stop Over-Indexing On Demand & Try This Instead

B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in…

Demanding Views May 12
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