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Latest In: Predictive Marketing

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DemandScience Acquires Bound, DemandJump

DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive…

News Brief April 14
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How to Keep Pace with the Cycle of AI Innovation

We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy…

Industry News March 26
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Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…

Case Studies February 20
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Artificial intelligence (AI) is used by businessmen in document management systems, online documentation databases, and digital file storage systems or software, record keeping, database technology

Despite 75% Integration Rate, Just 21% Of Marketers Actively Utilize AI

Although AI has high adoption and integration rates, new research from marketing agency Realm B2B revealed that only…

Industry News June 5
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Einstein Copilot Tableau

Salesforce Releases Beta Version Of Einstein Copilot For Tableau

Salesforce announced the beta availability of Einstein Copilot for Tableau, a new capability designed to provide users with…

Industry News April 4
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Gong Names Shane Evans As CRO

Gong Names Shane Evans As CRO

Gong, a revenue intelligence provider, appointed Shane Evans as its Chief Revenue Officer (CRO). In his new role, Evans will…

Industry News October 24
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Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…

Industry News September 25
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Drift Introduces GPT Integration To Advance AI For B2B Practitioners

Drift Introduces GPT Integration To Advance AI For B2B Practitioners

Drift, the Conversation Cloud company, announced a GPT integration using OpenAI's API, available exclusively to select Drift customers.…

Industry News March 7
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Clearbit Reveals Partnership With G2 Designed To Enhance Pipeline Discovery & Capture

Clearbit Reveals Partnership With G2 Designed To Enhance Pipeline Discovery & Capture

Clearbit, a B2B data activation platform, built a new integration to action G2's buyer intent data alongside Clearbit's…

Industry News November 17
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Intentsify Appoints New Chief Product Officer & General Manager, Digital

Intentsify Appoints New Chief Product Officer & General Manager, Digital

Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and…

Industry News October 24
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G2 Announces New Integrations With 4 ABM Platforms

G2 Announces New Integrations With 4 ABM Platforms

G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase,…

Industry News October 14
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Plannuh Raises $4.1M To Expand Product Offerings

Plannuh Raises $4.1M To Expand Product Offerings

Plannuh, a cloud-based marketing leadership platform, recently closed a $4.1 million equity round led by Ripple Venture with…

Financial News September 23
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