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Latest In: Predictive Marketing

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Marketers See Promise In Combination Of Predictive Intelligence And Account-Based Marketing

Marketers See Promise In Combination Of Predictive Intelligence And Account-Based Marketing

Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies…

Industry News March 16
Lattice Engines Quadruples New Bookings In Q4 2015

Lattice Engines Quadruples New Bookings In Q4 2015

Predictive marketing provider Lattice Engines shared its financial results for Q4 2015, noting that it quadrupled new bookings…

Industry News February 2
#B2Bbuzz Recap: Predictions For Predictive Scoring In 2016

#B2Bbuzz Recap: Predictions For Predictive Scoring In 2016

[View the story “#B2Bbuzz Recap: Predictions For Predictive Scoring In 2016” on Storify]

Blog January 8
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