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Latest In: Predictive Marketing

Andy Bear Marketing Solutions marketing strategy Quad/Graphics
Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail…

Industry News March 19
The Benefits Of Multichannel Marketing Attribution With Automated Machine Learning

The Benefits Of Multichannel Marketing Attribution With Automated Machine Learning

By 2019, it's estimated that global spending on media is expected to reach $2.1 trillion, according to the…

Blog March 6
absolutdata predictive Sales Enablement selling
Making The Leap From A Static To Real-Time Action Model For Predictive Selling

Making The Leap From A Static To Real-Time Action Model For Predictive Selling

AI-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success.…

Demanding Views March 6
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