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Aberdeen Acquires The Big Willow

Aberdeen Acquires The Big Willow

Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for…

Industry News December 11
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Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem

Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem

With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers.…

Demanding Views December 7
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VanillaSoft Blends Data Management And Cadence Automation In Sales Engagement Platform

VanillaSoft Blends Data Management And Cadence Automation In Sales Engagement Platform

VanillaSoft's sales engagement platform aims to empower sales reps to respond to new leads faster, interact with leads…

Solution Spotlight December 3
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