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Allison Snow B2B CenturyLink Customer Advocacy customer success Elixiter Forrester Kate Cindric Federhar Kelvin Gee Kevin Joyce marketing maturity measurement metrics Oracle Pedowitz Group Pipeline revenue velocity
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…

Industry News October 10
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Leadspace And Radius Prepare Go-Forward Strategies After Calling Off Merger

Leadspace And Radius Prepare Go-Forward Strategies After Calling Off Merger

Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when…

Industry News October 9
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New Research: 38% Of B2B Buyers Prefer Sales Reps To Individual Research

New Research: 38% Of B2B Buyers Prefer Sales Reps To Individual Research

The role of the sales rep is not dead. In fact, nearly 70% of B2B buyers said they…

Industry News October 3
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