Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer…
Demanding Views August 28
Latest In: Sales Enablement/Acceleration
Clari, Salesloft to Merge
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies…
News Brief August 25
Tomorrow’s Winning Sales Leaders Know How to Manage AI
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches…
Demanding Views August 22
Maserati Transforms Customer Engagement with Virtual Showrooms
The automotive industry has long operated on the principle that customers need to “kick the tires” before making…
Case Studies August 21
HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched…
News Brief August 19
Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation
Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close…
Demanding Views July 18
Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI
Experiential marketing is having a moment. Companies are investing more in events and activations than they did before…
Demanding Views July 11
How BAM Advertising Transformed Lead Generation with CallTrackingMetrics
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How…
Case Studies July 10
Wunderkind Launches Framework for Performance Marketing Integration
Agentic artificial intelligence (AI) decisioning platform Wunderkind recently released Build with Wunderkind— an API-first integration suite designed to meet…
News Brief July 7
Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline,…
News Brief June 30
Athean Launches New AI-Powered Sales Platform
Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win…
News Brief June 25
Invoca Acquisition Brings AI Capabilities to its Platform
Invoca has signed an agreement to acquire Symbl.ai, an artificial intelligence (AI)-driven human intelligence platform. The deal brings Symbl.ai’s broad…
News Brief June 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
