How The Self-Service Buying Journey Is Causing A Role Reversal Between Marketing & Sales
There’s a considerable gap between demand generation marketers’ expectations and their goals, as 80% consider getting new qualified…
Industry News July 10
Latest In: Sales Enablement/Acceleration
#BII24 Preview: Your Guide To Engaging Elusive, Anonymous B2B Buyers
Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70%…
Industry News July 3
Luster Debuts With AI-Powered Predictive Enablement Technology
Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill…
Industry News June 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
