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Unifying Demand Generation: The Only Way to Outwit Disruption and Drive More Marketing-Influenced Revenue in the AI Age
Don’t let your demand gen team get stuck optimizing for a moment that’s already passed. AI-powered buyers are vetting vendors, drafting RFP criteria and building…
September 29
Intentsify Unveils QuantumDemand, Bringing Buying Group Activation at Scale
Key Takeaways Intentsify launched QuantumDemand to help enterprise revenue teams understand buying groups more holistically by combining buyer…
News Brief September 29
Pipedrive’s New Offering Turns Sales Meetings into CRM Intelligence
Key Takeaways: Pipedrive Nova is built to reduce manual meeting admin by briefing reps before calls, transcribing conversations…
News Brief September 29
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Does the AI Agent Get Commission?
I have been asking a version of this question for months, and it usually gets a laugh before…
Demanding Views September 29
AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric
Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…
News Brief September 28
Sociallyin’s Keith Kakadia on AI Overviews, Reddit and the New Rules of B2B Discoverability: The DemandGenReport.com Q&A
Key Takeaways In zero-click search, B2B brands need to optimize to be quoted and remembered, not just clicked,…
Feature September 28
Uniphore Expands Into Marketing AI
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…
News Brief September 25
How Marketers Can Add AI Without Adding Friction
Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…
Demanding Views September 25
Smartly, LinkedIn Collaboration Brings Intelligent Creative Video at Scale
Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…
News Brief September 24
The CFO Problem in Marketing: Why Attribution Is No Longer Enough
According to new research, only 22% of marketers strongly feel they have enough data to justify value to…
Demanding Views September 24
Incubeta Americas’ Amy Crowther on the Death of the Keyword: The Demand Gen Report Q&A
Key Takeaways Consumers have swapped keyword searches for conversational AI prompts, compressing the consideration stage of the funnel…
Feature September 24
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