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DemandBase Webinar B2BMI

Beyond the AI Pilot: Why 2027 GTM Strategies Can’t Wait Webinar Set for Oct. 26

Key Takeaways Most B2B organizations have tested AI, but few have turned pilots into a coordinated strategy that…

Blog October 15
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DGR Intuit Mailchimp Mani Dhillon Marketer’s Growth Strategy AI Efficiency

A Marketer’s Growth Strategy in the Era of AI: Efficiency

Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…

Demanding Views October 15
audience targeting campaign ROI consumer intelligence deposit growth direct mail Experian Experian Marketing Attributes financial services marketing FreeStar Financial Credit Union geotargeted advertising MarketMatch Motivation Activation Motivation Mindsets partner ecosystem personalization psychographic segmentation Psympl
How Consumer Data Helped a Credit Union Earn a 3X Campaign Return

How Consumer Data Helped a Credit Union Earn a 3X Campaign Return

Key Takeaways Pairing Experian Marketing Attributes with Psympl’s Motivation Mindsets showed FreeStar both whom to reach and how…

Case Studies October 15
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B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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B2BMX Insights Benchmark Survey 2026

Just Released: The 2026 B2BMX Insights Benchmark Survey Results

Your next plan is due soon. Before you lock it in, see what your peers already changed. The…

Blog October 14
Account Battlecards AI workflows buyer intelligence ChatGPT Claude GTM teams Informa TechTarget intent data MCP Server Model Context Protocol Personalized Outreach
Informa TechTarget Launches Buyer Intelligence MCP Server

Informa TechTarget Launches Buyer Intelligence MCP Server

Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…

News Brief October 13
account intelligence Agentic GTM AI agents Brand Refresh Contextual Intelligence Platform HG Insights HG MCP Server HG Superagent intent data technographic data TrustRadius
HG Insights Launches Contextual Intelligence Platform

HG Insights Launches Contextual Intelligence Platform

Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…

News Brief October 13
Context Loss Demand Gen Studio GTM Strategy MarTech Osnat Lidor Pain Backward pipeline velocity Revenue operations revops sales productivity Tech Bloat tech stack Tool Forward Workflow Optimization
DGR Demand Gen Studio Osnat Lidor Stop Tech Driven Revenue Drag

Build “Pain Backward,” Not “Tool Forward:” How B2B Leaders Stop Tech-Driven Revenue Drag

Every B2B leadership team knows the feeling: your revenue stack grows every quarter, yet pipeline velocity keeps slowing…

Demanding Views October 13
B2B buyers buyer engagement content strategy Deal Acceleration Digital Sales Room Liferay microsites personalization Sales Enablement
Liferay Announces General Availability of Digital Sales Room

Liferay Announces General Availability of Digital Sales Room

Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…

News Brief October 12
AI in sales B2B sales technology buyer intelligence Common Room Conversation Intelligence go-to-market Revenue operations revenue OS Sales Enablement sales forecasting Zoom Zoom Revenue Accelerator
Zoom Debuts Revenue OS for Sales Teams

Zoom Debuts Revenue OS for Sales Teams

Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…

News Brief October 12
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Gong Launches Mission Callisto With Gong Enrich

Gong Launches Mission Callisto With Gong Enrich

Key Takeaways Gong launched Mission Callisto, anchored by Gong Enrich, which fills account and contact data gaps in…

News Brief October 12
AEO AI search AI-connected workflows Answer Engine Optimization B2B buyers CMS content strategy demand generation Greg Rosner PitchKitchen SEO verbal identity website strategy
DGR PitchKitchen's Greg Rosner on AI Search and Your Website

PitchKitchen’s Greg Rosner on AI Search and Your Website: The B2BMX Insights Q&A

Key Takeaways B2B buyers are turning to AI assistants like ChatGPT and Claude to find solutions, forcing companies…

Feature October 12
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