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Marketers Need to Treat Data as a Product
In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…
Demanding Views April 28
tvScientific Unlocks Pinterest Audiences for CTV Campaigns
Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows…
News Brief April 28
AI Meets Marketing: StackAdapt Launches MCP Server for Optimization
Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The…
News Brief April 28
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Adobe Looks to Redefines Customer Experience with CX Enterprise
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…
News Brief April 27
Gartner: Explainable AI Will Drive LLM Observability Investments
Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs.…
News Brief April 27
A Marketer’s Guide to Winning the 2026 FIFA World Cup
Every four years, the world stops for the FIFA World Cup, but this upcoming world cup is different…
April 24
Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now
For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…
Demanding Views April 24
Marketing Technology Market Projected to Reach nearly $2.4T By 2033
Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to…
News Brief April 23
Iterable Launches AI Agent to Scale Personalization
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…
News Brief April 23
Madison Logic Launches New Dashboard to Help Marketers Engineer Faster, Predictable Growth
Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions.…
News Brief April 23
RTIC Outdoors’ Journey to Sustained B2B Growth Powered by Anteriad
Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel…
Case Studies April 23
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
