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The Brief Is The New Bottleneck In Agency AI Workflows
In May, Google announced a feature called AI Brief. It’s a Gemini-powered interface that lets advertisers steer AI…
Demanding Views October 27
Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries
Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…
News Brief October 26
Demandbase Webinar Is Today: Build Your 2027 GTM Strategy Beyond the AI Pilot
Key Takeaways The webinar encourages B2B teams to move beyond disconnected AI pilots and instead connect tools, buyer…
Blog October 26
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting…
Demanding Views October 23
Treasure AI Launches Personalization Studio
Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…
News Brief October 23
Amex Meetings Forecast: 93% of Event Professionals Are Optimistic for 2027
Key Takeaways Amex GBT’s 2027 Global Meetings and Events Forecast finds 93% of meeting professionals are optimistic and…
News Brief October 22
Check the Date on Your Buying Group Stats
Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…
Demanding Views October 22
From Brand Awareness to Pipeline: How Marketbridge Grew Avalara Share of Voice In One Sprint
Key Takeaways Marketbridge built a “saturated sprint” for Avalara during Tax Day season, surrounding buyers with a consistent…
Case Studies October 22
Salesforce to Acquire Braze for $5.6B
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…
News Brief October 21
Buyers Changed the Rules, and Most AI Pilots Haven’t Kept Up
Key Takeaways Most B2B AI pilots deliver isolated wins but leave pipeline flat because tools don’t share data…
Blog October 21
The Verdict: Benchmark Report for B2B Marketing Leaders
Is your paid media budget driving growth beyond the conversions you can track? Drawing on $75 million in…
October 20
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