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GNW Finds GEO Adoption Accelerating Across B2B Marketing

GNW Finds GEO Adoption Accelerating Across B2B Marketing

Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and…

News Brief August 24
ABM account-based marketing Advertising Week New York agentic web AI adoption B2B marketing b2bmx demand generation event strategy marketing strategy
B2BMX at AWNY

B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions

Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…

Blog August 24
AI Trust Gap B2B sales go-to-market revenue enablement Revenue operations Sales Enablement Seller Confidence Tool Integration
Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams

Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A

Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…

Feature August 24
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
B2B marketing benchmark survey demand generation go to market strategy lead handoff Pipeline revenue alignment sales and marketing alignment shared metrics SLA
2026 DGR Survey

Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey

Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…

Blog August 20
B2B sales buyer engagement buyer experience Collaborative Selling Deal Acceleration Pitch Decks Sales Enablement sales presentations sales strategy Visual Collaboration
DGR Mural Alex Ticas Moving Beyond Pitch Decks to More Collaborative Conversations

Moving Beyond Pitch Decks to More Collaborative Conversations

Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…

Demanding Views August 20
Channel Marketing ecosystem intelligence go to market strategy GTM playbooks partner marketing partner strategy Predictive marketing SaaS partnerships
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…

Case Studies August 20
ABM ABX account intelligence B2B marketing buying signals Demandbase DemandWorks multi-channel activation Pipeline Acceleration sales alignment
DemandWorks, Demandbase Launch Strategic Integration

DemandWorks, Demandbase Launch Strategic Integration

Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…

News Brief August 19
Advertising Week New York b2bmx
New York, New York, USA March 18, 2023: The Penn District signage in midtown Manhattan.

B2BMX is Returning to Advertising Week New York 2026

This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York…

Blog August 19
B2B events CRM integration demand generation event strategy event-led growth field marketing Hubspot Marketing analytics Measurement & Attribution Revenue operations salesforce
Epoch Launches EpochX To Help Marketers Measure Event Driven Pipeline

Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline

Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…

News Brief August 18
AI search attribution brand trust consumer research content strategy generative AI owned media WordPress VIP
Consumers Trust AI Search Results Less Than Medical Bills WordPress

Consumers Lack Trust in AI Search Results: WordPress

Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…

News Brief August 18
AI search buyer journey content management content strategy digital experience generative AI Generative CMS large language models personalization SEO
DGR Progress Sara Faatz The CMS Reset Has Begun—And AI Is the Catalyst

The CMS Reset Has Begun—And AI Is the Catalyst

Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…

Demanding Views August 18
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