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The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
Why Segmentation Just Became the Top Database Priority for 2026
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
B2BMX 2026 Tracks: Crafting Stories That Captivate and Convert
In a crowded digital landscape, creativity and authenticity are your greatest assets. The Content, Creative & Storytelling track…
Blog February 26
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
B2BMX 2026 Tracks: Rethinking Go-to-Market Strategies for Measurable Growth
In today’s competitive landscape, aligning sales, marketing, and customer success is no longer optional—it’s essential. The GTM Strategy…
Blog February 25
Gong Launches Mission Andromeda, Extending Its Revenue AI OS
Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer…
News Brief February 25
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it…
Feature February 25
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
Given all of the hype around artificial intelligence (AI) and its effectiveness, it’s time to migrate from Cost…
Demanding Views February 24
Channel99 Integrates Marketing Intelligence Data with Generative AI Solutions
Channel99 has announced the integrations of its Marketing Intelligence Data with the world’s leading generative artificial intelligence (GenAI)…
News Brief February 24
B2BMX Launches First-Ever AI Hackathon with Brent Wees
The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To…
Blog February 24
B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing
Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track…
Blog February 23
Canto’s 2026 State of Digital Content Report
Canto’s The State of Digital Content report examines how content and creative teams are scaling production while dealing with…
News Brief February 23
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
