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Integrate MCP Targets the ‘Distance Problem’ Between B2B Marketers and Their Data
Key Takeaways Integrate MCP lets B2B teams ask questions in business language within the AI tools they already…
News Brief November 3
StackAdapt Expands Cross-Channel Retargeting Capabilities for ChatGPT Ads
Key Takeaways StackAdapt now lets advertisers retarget consumers who viewed a ChatGPT Ad across its broader programmatic ecosystem,…
News Brief November 3
The AI Delegation Gap and the Future of Trust in Advertising
In a few short years, AI has completely redefined how the majority of marketing teams work. Marketers use…
Demanding Views November 3
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Contentsquare New AI-First Experience Platform Optimizes Human, Agent Journey
Key Takeaways Contentsquare’s reimagined Experience Platform tracks human, LLM and autonomous AI agent interactions in one place, so…
News Brief November 2
6sense: Vendors Need to Be Known and Preferred Before the Buying Journey Begins
Key Takeaways B2B buying groups choose the vendor they favored before contacting a seller 82% of the time,…
News Brief November 2
Circle & Square’s Neeta Goplani on AI Visibility Won’t Fix Your B2B Pipeline: The B2BMX Insights Q&A
Key Takeaways G2 found that 69% of software buyers chose a different vendor than planned because of AI…
Feature November 2
Why Do CMOs have One of the Shortest Tenures?
CMOs today have more performance data than any generation of marketing leaders before them, and yet it is…
Demanding Views October 30
2026 B2BMX Insights Benchmark Report: 44% Now Prioritize Pipeline Influence Over Lead-Based Metrics
Key Takeaways B2B marketers are shifting away from lead-based success metrics and increasingly prioritizing pipeline influence as a…
Blog October 29
How Reddit’s New Lead Gen Tools Connect High-Intent Engagement to CRM Pipeline
Key Takeaways Reddit’s new in-market audiences delivered an average CPA improvement of nearly 7% compared with other first-party…
News Brief October 29
Why CMOs Should Care About GTM Engineering
CMOs are under growing pressure to prove strategic business impact, not just marketing performance. The leaders who are…
Demanding Views October 29
Seismic Brings Agentic Revenue Execution for GTM Teams
Key Takeaways Seismic introduced Deal Agent and Library Agent at Seismic Shift 2026 to help revenue teams surface…
News Brief October 28
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