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A Single Algorithm Approach to Retargeting Doesn’t Work Anymore
Consumer behavior, particularly spending behavior, is becoming more difficult to predict. Not long ago, professional marketers used ‘personas’…
Demanding Views November 6
AI Investment Outpacing Customer Success Measurement: ChurnZero
Key Takeaways ChurnZero found that 81% of customer success and revenue leaders say AI has reduced manual work,…
News Brief November 5
Influ2 Brings Contact-Level Intent to Account Discovery
Key Takeaways Influ2’s Audienscope Discover uses contact-level intent from named buyers to add accounts to target lists, including…
News Brief November 5
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Being Cited by AI Isn’t Enough: Only 26% of Consumers Recall Brand Names
Key Takeaways Skyword found that 45% of U.S. adults have struggled to choose between companies because AI-generated answers…
News Brief November 4
Madison Logic CEO Keith Turco Maps the State of B2B Marketing and What’s Ahead in 2027
Key Takeaways Madison Logic CEO Keith Turco will join James Hickey of B2BMX Insights on Nov. 18, 2026,…
Blog November 4
Integrate MCP Targets the ‘Distance Problem’ Between B2B Marketers and Their Data
Key Takeaways Integrate MCP lets B2B teams ask questions in business language within the AI tools they already…
News Brief November 3
StackAdapt Expands Cross-Channel Retargeting Capabilities for ChatGPT Ads
Key Takeaways StackAdapt now lets advertisers retarget consumers who viewed a ChatGPT Ad across its broader programmatic ecosystem,…
News Brief November 3
The AI Delegation Gap and the Future of Trust in Advertising
In a few short years, AI has completely redefined how the majority of marketing teams work. Marketers use…
Demanding Views November 3
RB2B Co-Founder Adam Robinson, Family Killed in Florida Plane Crash
Key Takeaways RB2B co-founder and CEO Adam Robinson, his wife Helen Sharp and their children Emma and Charlie…
News Brief November 2
Contentsquare New AI-First Experience Platform Optimizes Human, Agent Journey
Key Takeaways Contentsquare’s reimagined Experience Platform tracks human, LLM and autonomous AI agent interactions in one place, so…
News Brief November 2
6sense: Vendors Need to Be Known and Preferred Before the Buying Journey Begins
Key Takeaways B2B buying groups choose the vendor they favored before contacting a seller 82% of the time,…
News Brief November 2
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