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B2B marketing campaign execution marketing automation marketing partnership team expansion
Demand Spring Gem Case Study Software development team collaborating on coding and project planning in a modern office environment

Scaling B2B Marketing: The Gem and Demand Spring Story

A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are…

Case Studies April 9
AI driven insights buyer intent GTM strategies IT spend Marketing analytics revenue growth Revenue Growth Intelligence Platform Sales Enablement technographics
HG Insights Platform B2B marketplace vector trading platform with computer, business to business software. Purpose of business to produce goods and services for another company. Trade relations between legal entities

HG Insights Unveils Unified Revenue Growth Intelligence Platform

HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…

News Brief April 8
artificial intelligence B2B marketing in-house enablement marketing automation marketing strategy MarTech trends reskilling
DGR MarTech Stensul Rachel Meranus

Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus

The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…

Feature April 8
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#COSeries AI in Marketing B2B Campaign Optimization Josh Baez marketing strategies NetLine Pipeline Growth privacy-first marketing revenue impact
COSeries 2026 Netline Josh Baez Vector isometric illustration of a lead generation process

NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…

Blog March 30
AI Tools brand growth budget allocation decision confidence financial accountability marketing leaders marketing measurement ROI
Decision Confidence Index from Haus A marketer using customer segmentation tools, reviewing demographic data and insights, digital marketing environment

Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement

Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…

News Brief April 7
AI in Marketing campaign optimization CTV demand generation Marketing analytics marketing strategies Measurement & Attribution news story personalization revenue impact
Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…

Blog April 7
account intelligence B2B marketing B2B partnerships Demandbase lead generation NetLine pipeline conversion software integration
NetLine Demandbase ABM ABM concept illustration.

NetLine, Demandbase Join Forces to Elevate ABM Programs

NetLine and Demandbase recently  announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic…

News Brief April 6
ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
2026dgr ABM Survey

Why Your ABM Insights Matter: Take the Demand Gen Report Survey

Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But…

Blog April 6
#COSeries artificial intelligence B2B marketing Campaign Optimization Series Demandbase Elfried Samba First-party Data measurement
DGR COS26 Day1

Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…

Blog April 6
agentic AI AI adoption Banking Business Strategy digital transformation Enterprise Intelligence generative AI Insurance Operational Excellence productivity
DGR DV Buying Groups EdgeVerve

Scaling Enterprise Intelligence with Agentic AI Platforms

Today’s business leaders face a pivotal moment. Organizations that have not yet embraced digital transformation and artificial intelligence…

Demanding Views April 3
AI marketing audience monetization Composable CDP data onboarding DSP marketplace media networks personalized marketing
Hightouch DSP Woman using laptop surrounded by AI, API, code, and digital media icons, representing artificial intelligence development and integration.

Hightouch Launches Zero-Fee DSP Marketplace Solution

Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media…

News Brief April 2
AI ecosystems AI orchestration AI-driven workflows business automation enterprise data Marketing analytics MCP Server
Domo AI Agent Builder Networked node grid with illuminated connector representing autonomous decision making system and distributed ai coordination.

Domo Launches AI Agent Builder, MCP Server to Connect Enterprise Data to AI Ecosystem

Domo announced a new artificial intelligence (AI) orchestration framework designed to help companies move from pilots to coordinated systems.…

News Brief April 2
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