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Take the 2026 Demand Gen Benchmark Survey Today
The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is…
Blog August 28
Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
Your Best Prospect Data Comes From Customers You Already Have
Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market…
Demanding Views August 27
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
HG Insights Launches First GEO-powered Software Review Platform for B2B TechVendors
Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…
News Brief August 26
ZoomInfo, DemandScience Announce Strategic Partnership
Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market…
News Brief August 26
Clean Data: The Engine Behind Every AI Motion
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…
Blog August 26
Clean Data: The Engine Behind Every AI Motion
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your AI accurate, well-acquired…
August 26
Auxia Launches New Operating System for Marketing Teams
Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…
News Brief August 25
Walker Sands Research Reveals Major B2B Growth Maturity Gap
Key takeaways: Most B2B leaders say they understand what mature marketing looks like, but 95% still believe their…
News Brief August 25
From Form Fill to Follow-Up: A Demand Gen Playbook for Lead Nurture and Closing the Recall Gap
A form fill looks like momentum… until follow-up reveals the buyer hasn’t read the asset, doesn’t remember your…
August 25
The ABM Precision Playbook
How to build a high-fidelity account model, prioritize the right accounts, and turn intent and AI into actionable…
August 25
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