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2026 marketing trends B2B marketing demand generation Energize Marketing intent data marketing insights marketing maturity pipeline mandate revenue accountability sales alignment
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Energize Marketing: 2026 The Year of the Pipeline Mandate

A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline…

News Brief March 11
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B2BMX 2026: OpenAI’s Dane Vahey Urges B2B Marketers to Adopt a Builder Mindset

B2B marketers heard from one of their own when OpenAI’s Head of B2B marketing detailed their professional capabilities…

Feature March 11
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B2BMX 2026 Powered by Advertising Week: Closing Day Agenda

Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with…

Blog March 11
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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The New CSO Mandate: Hit the Number While Rebuilding the Engine

Chief Sales Officers are measured on revenue delivery and transformational leadership. Yet, Gartner finds that 89% of CSOs…

Demanding Views March 10
1to1 content personalization AI-driven content B2B buyer trust B2B Demand Generation B2B marketing buyer journey personalization demand generation go-to-market strategies INFUSE InkHub personalized buyer experience
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Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience

Infuse, a global leader in B2B demand generation, and InkHub, creator of the AI-powered 1to1 Content personalization platform,…

News Brief March 10
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B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing

In an industry where technology plays a fundamental role when it comes to output and performance, Elfried Samba…

Feature March 10
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B2BMX 2026 Powered by Advertising Week: OpenAI Keynote Kicks Off Day 2

The second day of B2BMX starts with a leader from one of the leading artificiual intelligence companies in…

Blog March 10
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B2BMX 2026: Benedict Evans Explores the Next Major Platform Shift, Business Impacts of AI

Benedict Evans, one of the most trusted and influential independent analysts in for artificial intelligence (AI), put in…

Feature March 9
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DemandScience’s Content-IQ Increases AI Visibility for B2B Brands

DemandScience has launched Content-IQ, a proprietary system designed to help B2B organizations restore authority, improve artificial intelligence (AI) visibility,…

News Brief March 9
ABM Maturity Drives Results buying groups Demandbase MAP marketing automation platforms sales-marketing alignment The B2B AI GTM Report: Benchmarks for a New Era
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Labs by Demandbase Publishes New GTM-centered Report

In the ever-evolving world of B2B marketing and sales, understanding what truly drives revenue has often been a…

News Brief March 9
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AI Dominates: Key Insights from Demand Gen Report’s 2026 B2B Trends

With artificial intelligence (AI) the dominant force in marketing conversations, our 2026 B2B Trends Research Report details the…

Blog March 9
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