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How Marketers Can Add AI Without Adding Friction
Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…
Demanding Views September 25
Smartly, LinkedIn Collaborate Brings Intelligent Creative Video at Scale
Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…
News Brief September 24
The CFO Problem in Marketing: Why Attribution Is No Longer Enough
According to new research, only 22% of marketers strongly feel they have enough data to justify value to…
Demanding Views September 24
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Integrate Acquires CaliberMind
Key Takeaways: Integrate’s acquisition of CaliberMind is designed to connect demand activation with attribution and revenue intelligence in…
News Brief September 23
CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026
Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…
Uncategorized September 23
Dreamdata AI Brings Governed Account Data to Your LLM Workflows
Key Takeaways Dreamdata AI launches three new offerings, the Analytics Agent, MCP Server and Data Warehouse, that build…
News Brief September 22
The Data Quality Strategies That Separate ROI From Excuses
Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…
Blog September 22
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
Intentsify Partners with Clay on Intent Data
Key Takeaways Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now…
News Brief September 21
New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…
News Brief September 21
Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You: The DemandGenReport.com Q&A
Key takeaways Sales admin is not just a productivity issue but a cost-to-serve problem that reduces seller capacity,…
Feature September 21
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