The Latest

Filter By Topic

Filter by Types

agentic AI AI agents CommerceIQ Content automation CPG marketing digital shelf e-Commerce Newell Brands PIM product content Retail media
CommerceIQ Helps Newell Brands Automate Product Content Workflows

CommerceIQ Helps Newell Brands Automate Product Content Workflows

Key Takeaways CommerceIQ built a custom AI Content Agent for Newell Brands in under 80 days, cutting product…

Case Studies August 27
AI search b2b tech buyer research competitive benchmarking Generative Engine Optimization GEO HG Insights software reviews technographic data TrustRadius
HG Insights Launches First GEO powered Software Review Platform

HG Insights Launches First GEO-powered Software Review Platform for B2B TechVendors

Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…

News Brief August 26
activation B2B data demand generation DemandScience go-to-market marketing outcomes multi-channel marketing ROI Measurement strategic partnership zoominfo
DemandScience ZoomInfo Partnership

ZoomInfo, DemandScience Announce Strategic Partnership

Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market…

News Brief August 26
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
600x400 DGR art

Clean Data: The Engine Behind Every AI Motion

Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your AI accurate, well-acquired…

August 26
Agent Studio AI agents Auxia campaign execution go to market strategy lifecycle marketing marketing operations MarTech personalization workflow automation
Auxia Launches New Operating System for Marketing Teams

Auxia Launches New Operating System for Marketing Teams

Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…

News Brief August 25
AI marketing operations B2B Growth B2B marketing benchmark survey GTM Strategy marketing operations measurement and attribution revenue alignment sales and marketing alignment Walker Sands
Walker Sands Research Reveals Major B2B Growth Maturity Gap 2

Walker Sands Research Reveals Major B2B Growth Maturity Gap

Key takeaways: Most B2B leaders say they understand what mature marketing looks like, but 95% still believe their…

News Brief August 25
CS 3428 2026 DGR LeadGenFeatured

The ABM Precision Playbook

How to build a high-fidelity account model, prioritize the right accounts, and turn intent and AI into actionable…

August 25
Ad Creative adtech agentic AI brand consistency creative data Creative Governance creative intelligence Creative Operations generative AI marketing automation marketing workflows performance marketing
Vidmob’s Joseph Galarneau Infinite Creative Will Break Modern Marketing Workflows

Infinite Creative Will Break Modern Marketing Workflows

Advertising creative workflows are challenging to manage for human marketers, but as generative AI drives up ad volumes…

Demanding Views August 25
AI search B2B marketing research Demand Metric Generative Engine Optimization GEO GNW Consulting marketing operations SEO
GNW Finds GEO Adoption Accelerating Across B2B Marketing

GNW Finds GEO Adoption Accelerating Across B2B Marketing

Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and…

News Brief August 24
ABM account-based marketing Advertising Week New York agentic web AI adoption B2B marketing b2bmx demand generation event strategy marketing strategy
B2BMX at AWNY

B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions

Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…

Blog August 24
AI Trust Gap B2B sales go-to-market revenue enablement Revenue operations Sales Enablement Seller Confidence Tool Integration
Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams

Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A

Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…

Feature August 24
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series