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Dreamdata AI Brings Governed Account Data to Your LLM Workflows
Key Takeaways Dreamdata AI launches three new offerings, the Analytics Agent, MCP Server and Data Warehouse, that build…
News Brief September 22
The Data Quality Strategies That Separate ROI From Excuses
Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…
Blog September 22
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…
News Brief September 21
Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You: The DemandGenReport.com Q&A
Key takeaways Sales admin is not just a productivity issue but a cost-to-serve problem that reduces seller capacity,…
Feature September 21
Lineup, alfa Stylo Partner to Enhance Direct Advertising Design Capabilities
Key Takeaways Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and…
News Brief September 18
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But…
Demanding Views September 18
Informa TechTarget Launches Buyer Intelligence Solution
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief September 17
The State of B2B Marketing and What’s Ahead in 2027: A Conversation with Madison Logic CEO Keith Turco
B2B marketing is going through a full reset: creativity-first campaigns are giving way to performance-driven strategies. In a…
September 17
Why Demand Gen Video Shouldn’t Chase Virality
Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…
Demanding Views September 17
HG Insights’ Katie Allison on AI Trust Stalling and What it Means for B2B Marketers: The DemandGenReport.com Q&A
Key Takeaways AI usage kept climbing in 2026 but trust in AI tools flatlined, which means an AI…
Feature September 17
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