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21b Consulting Greenfire Strategy Hubspot mid-market growth Revenue operations
Greenfire Strategy Acquires 21b Consulting B2B marketing strategy concept. business to business, E commerce, Professional business and commerce collaboration. Person holding B2B icon on virtual screen.

Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients

Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…

News Brief May 13
AI AI search AI Tools artificial intelligence buyer insights competitive advantage G2 innovations LinkedIn verification market intelligence software buying
G2 Unveils Tools to Build Trust in AI Answer Era Woman using a laptop computer chatting with an artificial intelligence asks for the answers. Chat Bot, AI technology concept illustration

G2 Unveils Tools to Build Trust in AI Answer Era

Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…

News Brief May 13
AEO AI AI search artificial intelligence B2B marketing bottom-of-funnel content content strategy demand generation Marketing analytics recommendation engineering SEO
DGR Skydeo's Mike Ford AI B2B Search

How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford

Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…

Feature May 13
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI AI buying artificial intelligence B2B services marketplace buyer discovery ChatGPT app Clutch marketplace data service provider search verified reviews
Clutch ChatGPT AI model app menu

Clutch Launches First B2B Services Marketplace App on ChatGPT

Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping…

News Brief May 12
ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
600x400 100 new

Deadline to take Our ABM Survey Extended

Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…

Blog May 12
AI AI adoption AI trust artificial intelligence Gong research revenue growth transparency
Gong Transparency in AI A Group of Professionals Collaborating on AI Ethics, Safety, Justice, and Transparency with Charts and Data Analysis on Laptops and Notebooks. Amity

New Gong Research Reveals Transparency Key to Competitive AI Advantage

Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…

News Brief May 12
demand generation lead nurturing marketing tips sales readiness webinar insights
NetLine May Webinar The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns.

May Webinar Focuses on Why Lead Follow-Up Strategies Make or Break Demand Gen

Key Takeaways: Most leads are in the research phase and not ready for sales pitches. Effective follow-up strategies…

Blog May 11
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI-native platform buyer engagement content management field sales GenieAI revenue effectiveness revenue intelligence Sales Enablement Showpad
Showpad AI Sales Revenue Young woman showing salesman stats on cellphone during informal meeting

Showpad AI Unifies Content, Engagement & Revenue

Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…

News Brief May 11
AI AI shopping artificial intelligence consumer behavior cross-channel marketing marketing funnel measurement challenges MiQ second-screen behavior social commerce
MiQ B2B Marketing Funnel Digital marketing for promotion of products with social media, email, website and channel search engine.Attract organic traffic for big sales.

MiQ Report: B2B Marketers Must Replace Funnels With Flexibility

Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…

News Brief May 11
AI marketing B2B marketing buyer trust demand generation human authority trust signals
DGR AI Buyer Trust Dan Earle Arketi Group

Earning Buyer Trust in an AI Driven Marketing World

Artificial intelligence (AI) sits at the center of modern demand generation. From targeting and personalization to content creation…

Demanding Views May 8
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