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How SMS Marketing Will Rebuild Trust and Drive Engagement for B2B Brands
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public…
Demanding Views May 9
Fullstory Appoints Chad Gold as CFO
Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer (CFO). Gold…
News Brief May 8
Ammunition Names Jonathan Hayes CCO, Accelerating Its Tech-Driven Creative Vision
Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative…
News Brief May 8
Compliance Meets Creativity: The Role of AI in B2B Video Strategies
In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI…
Feature May 7
Pipeline360 Survey Provides Insights into B2B Marketing Growth
Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering…
News Brief May 6
Siemens Reaches Deal to Acquire Wevolver
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach,…
News Brief May 5
3 B2B Sales and Marketing Trends Reshaping Buyer Demand
Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to…
Demanding Views May 2
Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires
Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact…
News Brief May 1
Chassis Cab Modernizes with Data-Driven Sales Strategies
As companies expand, they can struggle to keep up with the demand for automated data analysis. The business…
Case Studies May 1
The B2B Marketing Exchange is On the Move
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to…
News Brief April 30
Inside The Pulse: New DGR Survey Reveals Current State of Industry Events
As the new year started, there was renewed optimism for the growth of attendance for in-person events and…
News Brief April 30
Xactly Design Available with Two New Solutions
Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and…
News Brief April 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
