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B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate…
News Brief September 8
Salesforce, Anthropic Expand Partnership with Claudeforce
Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…
News Brief September 8
Is the CMO a Dying Breed?
Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…
Demanding Views September 8
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief September 3
Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…
News Brief September 3
Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.
Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…
Demanding Views September 3
StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…
News Brief September 3
Kaon Interactive, Showpad Partner to Boost Buyer Engagement
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…
News Brief September 2
Where Your 2026 Budget Actually Goes: Take the Demand Gen Benchmark Survey
Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels…
Blog September 2
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