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6sense Repositions as Partner for Agentic GTM
Key Takeaways 6sense rebranded as the partner for Agentic GTM, betting that shared, explainable buyer context will decide…
Uncategorized November 10
AI Overtakes Account-Based Marketing as the Top B2B Budget Priority for 2026
Key Takeaways AI has become the leading B2B marketing budget priority for 2026, surpassing account-based marketing as teams…
Blog November 10
5 Ways AI Closes the Cross-Sell Execution Gap
Most of the conversation about AI and B2B revenue has centered on acquisition: the AI-augmented buyer who researches,…
Demanding Views November 10
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
B2B Leaders Trust Human Guidance Over AI When the Two Conflict: Seismic
Key Takeaways Seismic’s research found that most B2B leaders trust human guidance over AI-generated content when the two…
News Brief November 9
Winterberry Group’s Jonathan Margulies Explains How to Prove Marketing ROI to Your CFO: The B2BMX Insights Interview
Key Takeaways Independent measurement gives B2B marketers and CFOs a shared, finance-ready view of performance by tying channel…
Feature November 9
A Single Algorithm Approach to Retargeting Doesn’t Work Anymore
Consumer behavior, particularly spending behavior, is becoming more difficult to predict. Not long ago, professional marketers used ‘personas’…
Demanding Views November 6
AI Investment Outpacing Customer Success Measurement: ChurnZero
Key Takeaways ChurnZero found that 81% of customer success and revenue leaders say AI has reduced manual work,…
News Brief November 5
Influ2 Brings Contact-Level Intent to Account Discovery
Key Takeaways Influ2’s Audienscope Discover uses contact-level intent from named buyers to add accounts to target lists, including…
News Brief November 5
Marketers Lose a Quarter of Their Budgets To Fraud, and AI Is Going To Make it Worse
You may know the famous John Wannamaker quote: “Half the money I waste on advertising. The trouble is,…
Demanding Views November 5
Being Cited by AI Isn’t Enough: Only 26% of Consumers Recall Brand Names
Key Takeaways Skyword found that 45% of U.S. adults have struggled to choose between companies because AI-generated answers…
News Brief November 4
Madison Logic CEO Keith Turco Maps the State of B2B Marketing and What’s Ahead in 2027
Key Takeaways Madison Logic CEO Keith Turco will join James Hickey of B2BMX Insights on Nov. 18, 2026,…
Blog November 4
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