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DemandWorks, Demandbase Launch Strategic Integration
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief August 19
B2BMX is Returning to Advertising Week New York 2026
This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York…
Blog August 19
Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…
News Brief August 18
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
The CMS Reset Has Begun—And AI Is the Catalyst
Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…
Demanding Views August 18
Informa TechTarget Launches B2B AI Authority Index
Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…
News Brief August 17
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
Registration Has Opened for B2BMX 2027
Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…
Blog August 17
ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A
Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…
Feature August 17
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity…
Demanding Views August 14
GetWhys Grounds AI GTM Content in Buyer Intelligence
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…
News Brief August 13
The Agent Debate Is Asking the Wrong Question
The conversation about AI agents in the enterprise has split into two camps, and both of them are…
Demanding Views August 13
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