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Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…
News Brief September 9
Last Week to Take 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog September 9
What a Contact Really Means (and Why Volume Won’t Save You)
A form fill gives you a lead, not the full story. A name and inbox don’t tell you…
Blog September 9
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Salesforce, Anthropic Expand Partnership with Claudeforce
Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…
News Brief September 8
Is the CMO a Dying Breed?
Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…
Demanding Views September 8
BlueRock’s David Greenberg on How B2B Marketing Teams Can Build AI Workflows Without Breaking Things: The DemandGenReport.com Q&A
Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs…
Feature September 7
Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief September 3
Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…
News Brief September 3
Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.
Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…
Demanding Views September 3
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