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Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.

Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…

Blog August 31
attribution conversion optimization demand generation landing pages message match paid media ROI post-click optimization Unbounce
DGR Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI

Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A

Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…

Feature August 31
attribution audience suppression B2B Demand Generation marketing efficiency organic traffic paid search pipeline acquisition costs pipeline ROI Revenue Marketing SEO
DGR Joel Horwitz B2B Demand Gen Marketers Keep Getting Wrong Pipeline Acquisition Costs

The Free, Organic Myth: What B2B Demand Generation Marketers Keep Getting Wrong About Pipeline Acquisition Costs

There is a belief embedded in B2B demand generation culture that organic traffic is essentially free. It shows…

Demanding Views August 28
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
account-based marketing Agentforce AI marketing buyer signals campaign execution ChatGPT Claude contact-level ABM GTM Strategy Influ2 MCP Server Model Context Protocol pipeline analytics revenue teams
Influ2 Launches MCP for Contact Level ABM

Influ2 Launches MCP for Contact-Level ABM

Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…

News Brief August 27
AI analytics Behavioral Intelligence Churn Data CSP customer data customer intelligence customer success First-party Data ICP net revenue retention revenue growth sales and marketing alignment
DGR Lukas Alexander Your Best Prospect Data Comes From Customers You Already Have

Your Best Prospect Data Comes From Customers You Already Have

Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market…

Demanding Views August 27
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CommerceIQ Helps Newell Brands Automate Product Content Workflows

CommerceIQ Helps Newell Brands Automate Product Content Workflows

Key Takeaways CommerceIQ built a custom AI Content Agent for Newell Brands in under 80 days, cutting product…

Case Studies August 27
AI search b2b tech buyer research competitive benchmarking Generative Engine Optimization GEO HG Insights software reviews technographic data TrustRadius
HG Insights Launches First GEO powered Software Review Platform

HG Insights Launches First GEO-powered Software Review Platform for B2B TechVendors

Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…

News Brief August 26
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DemandScience ZoomInfo Partnership

ZoomInfo, DemandScience Announce Strategic Partnership

Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market…

News Brief August 26
AI AI adoption B2B marketing contact enrichment Convertr Data Quality data strategy First-party Data Lead Qualification marketing operations Pipeline ROI
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Clean Data: The Engine Behind Every AI Motion

Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…

Blog August 26
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Clean Data: The Engine Behind Every AI Motion

Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your AI accurate, well-acquired…

August 26
Agent Studio AI agents Auxia campaign execution go to market strategy lifecycle marketing marketing operations MarTech personalization workflow automation
Auxia Launches New Operating System for Marketing Teams

Auxia Launches New Operating System for Marketing Teams

Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…

News Brief August 25
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