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Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…
Feature May 6
The Demand Engine: Why Checkout Friction Is Killing B2B Deals
For many B2B marketers, conversion has traditionally been defined by a single moment: the click on a “Buy…
Demanding Views May 5
Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now
Key Takeaways: Most leads are in the research phase and not ready for sales pitches, NetlLine’s Josh Baez…
Blog May 5
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…
News Brief May 4
Final Week: Take the ABM Survey & Set Industry Benchmarks
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…
Blog May 4
Turn Your Digital Experience Into Measurable Business Outcomes
Looking to refine and amplify the impact of your digital ecosystem? The Flywheel Strategic Digital Experience Planning Canvas is a…
May 4
Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2
Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…
News Brief May 4
Your AI Stack Has a Data Problem. And It’s Bigger Than One Bad Lead.
Companies spent $1.5 trillion on artificial intelligence (AI) in 2025. That number comes from Gartner and it’s staggering.…
Demanding Views May 1
Conductor Introduces AgentStack to Scale AI Search Visibility
Key Takeaways: Conductor’s AgentStack enables brands to scale AI-driven search visibility with turnkey agents and custom workflows. The…
News Brief April 30
Salesforce Launches Agentforce Operations to Eliminate Back-Office Bottlenecks
Key Takeaways: Salesforce’s Agentforce Operations reduces back-office bottlenecks with AI, cutting cycle times by up to 70% and…
News Brief April 30
B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026
Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…
Feature April 30
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
