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Auxia Launches New Operating System for Marketing Teams

Auxia Launches New Operating System for Marketing Teams

Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…

News Brief August 25
AI marketing operations B2B Growth B2B marketing benchmark survey GTM Strategy marketing operations measurement and attribution revenue alignment sales and marketing alignment Walker Sands
Walker Sands Research Reveals Major B2B Growth Maturity Gap 2

Walker Sands Research Reveals Major B2B Growth Maturity Gap

Key takeaways: Most B2B leaders say they understand what mature marketing looks like, but 95% still believe their…

News Brief August 25
CS 3428 2026 DGR LeadGenFeatured

The ABM Precision Playbook

How to build a high-fidelity account model, prioritize the right accounts, and turn intent and AI into actionable…

August 25
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
AI search B2B marketing research Demand Metric Generative Engine Optimization GEO GNW Consulting marketing operations SEO
GNW Finds GEO Adoption Accelerating Across B2B Marketing

GNW Finds GEO Adoption Accelerating Across B2B Marketing

Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and…

News Brief August 24
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B2BMX at AWNY

B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions

Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…

Blog August 24
AI Trust Gap B2B sales go-to-market revenue enablement Revenue operations Sales Enablement Seller Confidence Tool Integration
Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams

Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A

Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…

Feature August 24
B2B marketing C-Suite Alignment Capital-Efficient Growth Customer Acquisition Cost customer lifetime value data strategy Force Multipliers Fractional Marketing genAI marketing budgets marketing ROI MarTech
DGR POM Marketing Kathy Floam Greenspan Maximizing B2B Marketing Impact

The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026

The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…

Demanding Views August 21
B2B marketing benchmark survey demand generation go to market strategy lead handoff Pipeline revenue alignment sales and marketing alignment shared metrics SLA
2026 DGR Survey

Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey

Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…

Blog August 20
B2B sales buyer engagement buyer experience Collaborative Selling Deal Acceleration Pitch Decks Sales Enablement sales presentations sales strategy Visual Collaboration
DGR Mural Alex Ticas Moving Beyond Pitch Decks to More Collaborative Conversations

Moving Beyond Pitch Decks to More Collaborative Conversations

Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…

Demanding Views August 20
Channel Marketing ecosystem intelligence go to market strategy GTM playbooks partner marketing partner strategy Predictive marketing SaaS partnerships
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…

Case Studies August 20
ABM ABX account intelligence B2B marketing buying signals Demandbase DemandWorks multi-channel activation Pipeline Acceleration sales alignment
DemandWorks, Demandbase Launch Strategic Integration

DemandWorks, Demandbase Launch Strategic Integration

Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…

News Brief August 19
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