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ValueSelling Report Finds Cold Calling Beats AI-Written Emails 6 to 1
Key Takeaways New ValueSelling research shows sellers rate every human-led prospecting tactic above every automated one, with cold…
News Brief September 1
Faster Wrong Is Still Wrong
Walk into almost any go-to-market planning session this year and the mandate is the same. More AI, faster,…
Demanding Views September 1
AdRoll Expands Multichannel Ad Capabilities Through ChatGPT Pilot
Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…
News Brief August 31
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A
Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…
Feature August 31
The Free, Organic Myth: What B2B Demand Generation Marketers Keep Getting Wrong About Pipeline Acquisition Costs
There is a belief embedded in B2B demand generation culture that organic traffic is essentially free. It shows…
Demanding Views August 28
Take the 2026 Demand Gen Benchmark Survey Today
The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is…
Blog August 28
Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
Your Best Prospect Data Comes From Customers You Already Have
Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market…
Demanding Views August 27
CommerceIQ Helps Newell Brands Automate Product Content Workflows
Key Takeaways CommerceIQ built a custom AI Content Agent for Newell Brands in under 80 days, cutting product…
Case Studies August 27
HG Insights Launches First GEO-powered Software Review Platform for B2B TechVendors
Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…
News Brief August 26
ZoomInfo, DemandScience Announce Strategic Partnership
Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market…
News Brief August 26
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