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AEO AI search AI visibility Answer Engine Optimization B2B marketing competitive benchmarking Conductor content optimization Marketing analytics search performance
Conductor Introduces System of Record for AEO

Conductor Introduces System of Record for AEO

Key Takeaways: Conductor’s new AI Search Performance capabilities are designed to help marketers understand not just where their…

News Brief July 22
AI Conversation Intelligence CRM Pipeline revenue intelligence sales coaching Sales Enablement sales operations Zoom Zoom Revenue Accelerator
Zoom Updates Revenue Accelerator to Help Teams Connect

Zoom Updates Revenue Accelerator to Help Teams Connect

Key Takeaways Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer…

News Brief July 22
account-based marketing AI in Marketing Ashley Faus Atlassian B2B buyers b2bmx buyer journey content strategy demand generation human-centered marketing Josh Baez lead nurturing NetLine research behavior vendor shortlist
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B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early

Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…

Blog July 22
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2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
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Adstra Launches ID Connection Strength

Adstra Launches ID Connection Strength

Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…

News Brief July 21
AI artificial intelligence Data Quality demand generation location intelligence marketing operations mobility data privacy compliance QSR retail travel marketing
DGR Gladys Kong AI Can Drive Better Results, but it Matters What it’s Built On

AI Can Drive Better Results, but it Matters What it’s Built On

Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…

Demanding Views July 21
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
B2B Budget DGR Survey

Where Is Your B2B Budget Actually Going: Take the Demand Gen Report Benchmark Survey Now

Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…

Blog July 20
agentic commerce AI order processing autonomous commerce B2B commerce B2B Intake Agent commercetools Mirion Technologies order intake quote automation sales productivity Zendesk integration
commercetools Partners with Mirion Technologies on B2B Commerce AI Agent

commercetools Partners with Mirion Technologies on B2B Commerce AI Agent

Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets,…

News Brief July 20
agentic AI AI AI operationalization Answer Engine Optimization artificial intelligence Channel Marketing data foundations go-to-market Hubspot integration strategy mid-market partner ecosystem
DGR HubSpot’s Angie O'Dowd on How AI Is Redefining the Partner Role Beyond Implementation

HubSpot’s Angie O’Dowd on How AI Is Redefining the Partner Role Beyond Implementation: DemandGenReport.com Q&A

Key Takeaways HubSpot’s State of Ecosystems 2026 report projects the partner opportunity could reach $42 billion by 2030,…

Feature July 20
AI content byline writing content marketing editorial standards generative AI PR strategy SME storytelling thought leadership
DGR Jen Walker PAN Blast AI Generated Client Drafts

We Need to Talk About AI-Generated Client Drafts

GenAI can do so many cool things. Written content generation is one of the most obvious capabilities, and…

Demanding Views July 17
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G2 Infuse Demand Programs Aligned with Buyer Signals Deliver

Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement

Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…

News Brief July 16
AI search Answer Engine Optimization b2b media CEO growth strategy intent data leadership marketing services TechnologyAdvice Zach Jones
TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team

TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team

Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services…

News Brief July 16
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