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Vereigen Expands Its ABM Approach to Target B2B Buying Committees
Vereigen Media is growing its account-based marketing (ABM) services to better support organizations worldwide navigating the rise of…
News Brief February 13
B2BMX 2026 News: Keeping You Updated on all the Events at this Year’s Conference
B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to…
Blog February 13
Model Context Protocol is the Connection AI is Missing in GTM
Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…
Demanding Views February 13
A Who’s Who that Will Be at the 2026 B2BMX Marketplace
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 12
Seismic Enters Merger Agreement With Highspot
Seismic and Highspot announced on Feb. 12 that they have signed a definitive agreement to merge the companies,…
News Brief February 12
Bamboo Rose Teams with Anteriad to Boost ROI with Data-Driven Demand Generation
Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of…
Case Studies February 12
NewLine’s Josh Baez Details The Hidden Moments of the Buying Journey in Feb. 18 Webinar
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects…
Blog February 11
Brent Wees to Lead The Ultimate AI Hackathon at B2BMX 2026
Brent Wees, renowned AI trainer and industry disruptor, is bringing his expertise to B2BMX 2026 with a clear…
Blog February 11
How AI Search Summaries Are Redefining B2B Demand Generation
Generative AI is reshaping how buyers discover information and how marketers design campaigns. Artificial intelligence (AI) search summaries…
Demanding Views February 10
New Keynote Speaker Announced for B2BMX 2026: Butterfly Effect’s Elfried Samba
Elfried Samba, the Co-Founder and CEO of Butterfly Effect, will be a keynote speaker at this year’s B2B…
Blog February 10
Performance TV Becomes Advertising’s Top Investment Channel: tvScientific
Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture…
News Brief February 10
Bombora Expands B2beacon for B2B Campaign Measurement
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest…
News Brief February 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
