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Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation
Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close…
Demanding Views July 18
Conveyor Raises $20M B2B for Agentic AI Development
Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in…
News Brief July 17
Axon’s Abigail Stock Shares Campfire Stories from the Brand Trail at #B2BMX’s Summer Camp
The most memorable times at summer camp is the stories your friends share with about their experiences— and 2025 #B2BMX…
Blog July 17
LiveOne Deal Unlocks B2B Market
Looking to expand their B2B capabilities, LiveOne has announced a strategic partnership with Synervoz Communications to accelerate the development…
News Brief July 16
How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga’s Chris Bishop
Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more…
Feature July 16
Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM
Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM.…
News Brief July 15
Agentforce 3 Now Available from Salesforce
Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and…
News Brief July 15
MNTN, ZoomInfo Partner on B2B Advertising
MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business…
News Brief July 14
Content That’s Lit: #B2BMX Summer Camp Webinar Focuses on Thought Leadership with Nancie Jung
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling…
Blog July 14
Gartner Survey Reveals the Pitfalls of Personalization to Avoid
As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B…
News Brief July 14
Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI
Experiential marketing is having a moment. Companies are investing more in events and activations than they did before…
Demanding Views July 11
Roderick Jefferson Unpacks Using AI for B2B at B2BMX Summer Camp
Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing…
Blog July 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
