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The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…
Demanding Views August 21
Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…
Blog August 20
Moving Beyond Pitch Decks to More Collaborative Conversations
Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…
Demanding Views August 20
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
DemandWorks, Demandbase Launch Strategic Integration
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief August 19
B2BMX is Returning to Advertising Week New York 2026
This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York…
Blog August 19
Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…
News Brief August 18
Consumers Lack Trust in AI Search Results: WordPress
Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…
News Brief August 18
The CMS Reset Has Begun—And AI Is the Catalyst
Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…
Demanding Views August 18
Informa TechTarget Launches B2B AI Authority Index
Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…
News Brief August 17
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
Registration Has Opened for B2BMX 2027
Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…
Blog August 17
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