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AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A
Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…
Feature October 26
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting…
Demanding Views October 23
Treasure AI Launches Personalization Studio
Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…
News Brief October 23
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Check the Date on Your Buying Group Stats
Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…
Demanding Views October 22
From Brand Awareness to Pipeline: How Marketbridge Grew Avalara Share of Voice In One Sprint
Key Takeaways Marketbridge built a “saturated sprint” for Avalara during Tax Day season, surrounding buyers with a consistent…
Case Studies October 22
Salesforce to Acquire Braze for $5.6B
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…
News Brief October 21
Buyers Changed the Rules, and Most AI Pilots Haven’t Kept Up
Key Takeaways Most B2B AI pilots deliver isolated wins but leave pipeline flat because tools don’t share data…
Blog October 21
The Verdict: Benchmark Report for B2B Marketing Leaders
Is your paid media budget driving growth beyond the conversions you can track? Drawing on $75 million in…
October 20
B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise
Key Takeaways Revenue-based quotas for B2B marketers climbed to 33.3% in 2026 from 25.3% in 2025, and pipeline…
Blog October 20
Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…
News Brief October 20
Autopilot, AI, and Preventing the Death of Curiosity in Marketing
Leo Burnett, the grandfather of human-centric advertising, once said, “Curiosity about life, in all its aspects, I think,…
Demanding Views October 20
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