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Liferay Announces General Availability of Digital Sales Room

Liferay Announces General Availability of Digital Sales Room

Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…

News Brief October 12
AI in sales B2B sales technology buyer intelligence Common Room Conversation Intelligence go-to-market Revenue operations revenue OS Sales Enablement sales forecasting Zoom Zoom Revenue Accelerator
Zoom Debuts Revenue OS for Sales Teams

Zoom Debuts Revenue OS for Sales Teams

Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…

News Brief October 12
Agent Builder AI agents data enrichment Deep Mode Gong Gong Assistant Gong Enrich Gong Revenue Graph Mission Callisto Revenue AI sales data
Gong Launches Mission Callisto With Gong Enrich

Gong Launches Mission Callisto With Gong Enrich

Key Takeaways Gong launched Mission Callisto, anchored by Gong Enrich, which fills account and contact data gaps in…

News Brief October 12
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B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
AI Content Governance AI Guardrails B2B content strategy Brand Voice content governance content marketing content quality Content Team Layoffs Editorial Judgment generative AI human oversight Markup AI
DGR Holly Enneking Markup AI Judgment Day Why Cutting the Content Marketing Team Was a Mistake

Judgment Day: Why Cutting the Content Marketing Team Was a Mistake

When OpenAI posted a role for a B2B content marketing lead with a salary range up to $295,000,…

Demanding Views October 9
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Trilliad Launches AI Powered Marketing as a Service Model for B2B Growth

Trilliad Launches AI-Powered Marketing-as-a-Service Model for B2B Growth

Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…

News Brief October 7
ABM account-based marketing AI search B2B marketing buying groups Community Marketing content strategy Keith Turco LLM Citations Madison Logic marketing measurement programmatic advertising Reddit Signal-Based Marketing vanity metrics
DGR Madison Logic Keith Turco The End of More

The End of “More”

Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…

Demanding Views October 7
AI B2B Buying Journey buyer intent content strategy demand generation First-party Data intent data Lead Qualification marketing operations sales follow up
Informa Tech Target Intent Data

Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision

As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…

Blog October 7
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Alexander Group 41% of Marketers Can Prove AI ROI

Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI

Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…

News Brief October 6
account prioritization B2B GTM buyer intelligence Clay data enrichment enterprise marketing go to market strategy intent data LG Electronics MarketBridge next-best action Revenue operations sales and marketing alignment
Clay, Marketbridge Partner to Modernize B2B GTM Execution

Clay, Marketbridge Partner to Modernize B2B GTM Execution

Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…

News Brief October 6
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DGR ISM Paul Brenner Retail Media's Scale Obsession Is Solving the Wrong Problem

Retail Media’s Scale Obsession Is Solving the Wrong Problem

The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…

Demanding Views October 6
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