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Marketing’s Growth Engine: Plan, Data, Execute
In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on…
Demanding Views November 14
Hertz’s PCO Business Rises with the Help of Zuant 3D’s Virtual Showroom
Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in…
Case Studies November 13
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
AdLib, Curated.Media Look to Streamline Programmatic Buying
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…
News Brief November 11
Spotlighting the B2BMX Sessions from Advertising Week New York
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…
Blog November 11
GenAI Overtakes Search for a Quarter of B2B Buyers: Report
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…
News Brief November 11
Your Blueprint for B2B Growth in 2026: Spotlighting the B2BMX Sessions from Advertising Week New York
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…
November 10
ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief November 10
Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what…
Blog November 10
Data Accessibility Affecting AI Adoption for B2B Marketers: Hightouch
A new report from Hightouch found that even though marketers most often cite tools as their top pain…
News Brief November 10
To Close More Deals, Sales Teams Need More Help Up Front
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and…
Demanding Views November 7
Dreamdata Raises $55M to Empower B2B Marketers to Own Revenue
Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives…
News Brief November 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
