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Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era

Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era

Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise…

News Brief July 23
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Informa TechTarget The Sherpa Group Launch Partner Demand Assurance

Informa TechTarget, The Sherpa Group Launch Partner Demand Assurance

Key Takeaways Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution built to solve a…

News Brief July 23
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How Simply Fish Used Dishio to Drive Measurable Growth

From Promotions to Personalization: How Simply Fish Used Dishio to Drive Measurable Growth

Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from…

Case Studies July 23
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2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
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Zoom Updates Revenue Accelerator to Help Teams Connect

Zoom Updates Revenue Accelerator to Help Teams Connect

Key Takeaways Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer…

News Brief July 22
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B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early

Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…

Blog July 22
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Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search

Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search

Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…

News Brief July 21
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Adstra Launches ID Connection Strength

Adstra Launches ID Connection Strength

Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…

News Brief July 21
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DGR Gladys Kong AI Can Drive Better Results, but it Matters What it’s Built On

AI Can Drive Better Results, but it Matters What it’s Built On

Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…

Demanding Views July 21
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
B2B Budget DGR Survey

Where Is Your B2B Budget Actually Going: Take the Demand Gen Report Benchmark Survey Now

Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…

Blog July 20
agentic commerce AI order processing autonomous commerce B2B commerce B2B Intake Agent commercetools Mirion Technologies order intake quote automation sales productivity Zendesk integration
commercetools Partners with Mirion Technologies on B2B Commerce AI Agent

commercetools Partners with Mirion Technologies on B2B Commerce AI Agent

Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets,…

News Brief July 20
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DGR HubSpot’s Angie O'Dowd on How AI Is Redefining the Partner Role Beyond Implementation

HubSpot’s Angie O’Dowd on How AI Is Redefining the Partner Role Beyond Implementation: DemandGenReport.com Q&A

Key Takeaways HubSpot’s State of Ecosystems 2026 report projects the partner opportunity could reach $42 billion by 2030,…

Feature July 20
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