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DGR Skyword Andrew C. Wheeler Three Signals That Make Your Brand Impossible for AI to Ignore

Three Signals That Make Your Brand Impossible for AI to Ignore

Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…

Demanding Views August 4
Agentforce agentic AI AI platform B2B support customer success Customer Support enterprise AI Mosaic AI operational costs
Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams

Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams

Key Takeaways Mosaic AI launched an enterprise AI platform, built by AI PhDs, that connects fragmented data across…

News Brief August 3
AI search B2B marketing content strategy demand generation Generative Engine Optimization GEO search visibility SEO
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility

Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility

Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools…

News Brief August 3
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
AI adoption AI infrastructure B2B marketing cross-functional teams generative AI innovation marketing operations organizational change
DGR Patrick Shea AdDaptive Making AI Innovation Stick Across The Organization

From Pilot Projects to Progress: Making AI Innovation Stick Across The Organization

Key Takeaway The B2B companies falling behind on AI aren’t short on advanced technologies. They’re short on infrastructure—…

Demanding Views July 31
B2B commerce Boston expansion Conga contract management CPQ pricing technology PROS acquisition Revenue operations
Conga Opens Office in Boston

Building on Recent B2B Acquisition, Conga Opens Office in Boston

Key Takeaways Conga opened a Boston office, its first U.S. hub outside its Houston headquarters, following the February…

News Brief July 30
Adwave AI video generation api integration CTV advertising marketing technology product launch video marketing Wavemaker
Adwave Launches New AI Video Generator Built on Its CTV Ad Technology

Adwave Launches New AI Video Generator Built on Its CTV Ad Technology

Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…

News Brief July 30
AI research B2B buying buyer behavior Generative Engine Optimization software purchasing TrustRadius user reviews
TrustRadius AI Has Changed How Buyers Research Trust

TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust

Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…

News Brief July 30
ABM AI AI search buyer trust content strategy demand generation marketing leadership personalization Pipeline Growth sales and marketing alignment
The Keys to Building High Performing Demand Generation Teams in the Age of AI

The Keys to Building High-Performing Demand Generation Teams in the Age of AI

Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…

Feature July 29
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
The Lead Quality Reset Take the 2026 Demand Gen Benchmark Survey

The Lead Quality Reset: Take the 2026 Demand Gen Benchmark Survey

Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…

Blog July 29
#B2BMX Summer Camp AdRoll AI in B2B marketing AI-Native GTM B2B marketing Convertr data governance data integrity demand generation go to market strategy Hans Fischmann Jason Gladu MarTech Webinar
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B2BMX Summer Camp 2026 Week 3: AdRoll’s Hans Fischmann and Convertr’s Jason Gladu Tackle AI Execution

Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn…

Blog July 29
AI search B2B marketing brand visibility GEO GTM intelligence MarketBridge MarTech Meltwater narrative intelligence partnerships
Marketbridge Meltwater Partner to Advance B2B Go to Market Intelligence

Marketbridge, Meltwater Partner to Advance B2B Go-to-Market Intelligence

Key takeaways Marketbridge and Meltwater are partnering to combine first-party GTM data with third-party narrative and GEO intelligence…

News Brief July 28
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Campaign Optimization Series
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Strategy & Planning Series