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Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…
Feature September 14
When AI Makes Demand Generation Look Smarter Than It Is, and How to Solve for That
AI has become an important part of many organizations’ operations, and your company’s demand generation team isn’t immune.…
Demanding Views September 11
CHEQ’s Edwin Choi to Host Panel on Agentic Web at B2BMX Summit at AWNY
Key Takeaways CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 focused…
Blog September 11
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Why First-party Data is Becoming the Foundation for Relevance
The further you get from first-party data, the further you get from the truth. Audience insights become less…
Demanding Views September 10
B2BMX 2027 Unveils Seven Practitioner-Built Tracks for B2B Marketers
Key takeaways The B2BMX agenda is built around seven practical tracks that address current B2B marketing challenges including…
Blog September 10
Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…
News Brief September 9
Last Week to Take 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog September 9
What a Contact Really Means (and Why Volume Won’t Save You)
A form fill gives you a lead, not the full story. A name and inbox don’t tell you…
Blog September 9
B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate…
News Brief September 8
Salesforce, Anthropic Expand Partnership with Claudeforce
Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…
News Brief September 8
Is the CMO a Dying Breed?
Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…
Demanding Views September 8
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