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DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network
Key Takeaways: DoubleVerify has launched global post-bid media quality measurement for the LinkedIn Audience Network, covering IVT, viewability,…
News Brief June 18
What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy
Key Takeaways ABM has graduated from a niche tactic into a core growth engine, with 56% of respondents…
Blog June 18
How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel
Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…
Case Studies June 18
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet
Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…
News Brief June 17
NetLine To Help Demand Gen Teams Win Buyers Before The Shortlist At B2BMX Summer Camp
Key Takeaways 92% of B2B buyers build their vendor shortlists before they ever talk to sales — wait…
Blog June 17
Sprouts.ai Raises $9M Pre-Series A Led by True Global Ventures and Accel
Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…
News Brief June 16
Samba TV Launches Data Activation Platform for the Agentic Era
Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…
News Brief June 16
The Demand Engine: Why B2B Awareness Is About Relevance, Not Reach
For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…
Demanding Views June 16
Brandpoint a New AI Visibility and Campaign Measurement Platform
Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…
News Brief June 15
TripleDart’s 2026 State of SaaS PPC Benchmark Report
Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure,…
News Brief June 15
PAN’s Zareen Fidlon on AI Credibility Fatigue, Trust Signals and Brand Visibility: The Demand Gen Report Q&A
Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark…
Feature June 15
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