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Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline,…
News Brief June 30
Salesforce’s Benioff: Everything Has Changed with AI
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the…
News Brief June 30
B2B Strategies for Staying Ahead Through Buyer Engagement, Lead Nurture, Branded Demand
Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an article titled…
Demanding Views June 27
Your Field Guide to B2B Success Starts at B2BMX Summer Camp
The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and…
Blog June 26
Plug Power Generates 65,000 Net-New Interactions with Virtual/Hybrid Events
With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold…
Case Studies June 26
Athean Launches New AI-Powered Sales Platform
Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win…
News Brief June 25
Small to Mid-Sized B2B’s Lead in AI Knowledge, Success: Conveyor Survey
While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize…
News Brief June 25
HG Insights Acquires TrustRadius
With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the…
News Brief June 24B2B Marketers Adjusting as Digital Channels Top Total Market Spend
Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…
News Brief June 24
Two New Features from Madison Logic Introduced
Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee…
News Brief June 23
Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy
A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize…
News Brief June 23
Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…
Demanding Views June 20
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
