Content Marketing

Freshworks Welcomes New CMO

Freshworks, a customer engagement software company, appointed Stacey Epstein as CMO to lead its global marketing strategy and next phase of growth.

March 24, 2021
Written by Kelly Lindenau

Clipchamp Unveils New Collaboration Function & Zoom Integration For Video Content Creation

Clipchamp, a video creation and editing suite, has unveiled its new collaboration tool Clipchamp Teams, designed to streamline workflows and connect all employees for optimal video content creation. Along with the new tool, Clipchamp also announced an integration with Zoom, which will allow users to convert recorded meetings into video…

February 17, 2021
Written by Michael Rodriguez

Ceros Aims To Improve Content Creation & Management With Release 7

Release 7 from experiential content platform Ceros is designed to supercharge the content design workflow and provide organizations with the ability to manage the creation, review and collaboration processes easily and securely.

Demand Science Acquires Tidings To Improve Sales Enablement Capabilities

Demand Science, a global buyer intelligence platform, acquired Tidings, an on-demand automated newsletter creation SaaS platform, to expand its sales enablement and intelligence solution suite.

February 8, 2021
Written by Kelly Lindenau

How We Achieved 99.999% Customer Retention  During The Pandemic

Achieving customer retention, especially during a pandemic, is riddled with speed bumps. As a customer success manager, there are hurdles to jump through and one must be on the lookout to pump the brakes or maneuver carefully to keep the cargo intact.

January 25, 2021
Written by Greg Luciano, Contentstack

How AI Can Help Brands Struggling To Create High-Quality Content

Marketers are incredibly stressed right now—there’s a large volume of content that needs to be created for their website, emails and social media channels, to name a few, and all that content needs to be consistent with their brand voice. The content should also be senstive to the larger social context of, to put it nicely, the mess…

January 15, 2021
Written by Parry Malm, Phrasee

C-Suite Involvement In Purchase Decisions Is On The Rise: How B2B Orgs Can Prepare

Like it or not, the C-suite is playing an even larger role in B2B purchasing decisions following the events of Covid-19. Research from Chorus.ai shows that organizations are 2.2X more likely to have a C-level executive join a sales call, citing higher scrutiny and tighter budgets as the core reasons.

January 13, 2021
Written by Klaudia Tirico