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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

It’s Finny Time: Nominations For The 11th Annual Killer Content Awards Now Open

A lot happened in 2012: People thought the world was going to end, NASA’s Curiosity Rover successfully landed on Mars and Demand Gen Report debuted its Killer Content Awards (KCAs). The KCAs were designed to honor the most creative minds in the B2B world — and since its inception, it’s received more than 2,000 nominations and honored more than 280 pieces of, well, killer content. And now there’s an opportunity…

Ceros Announces 2nd Annual Power Of Creativity Event

Ceros, a cloud-based interactive design platform, revealed that its Power of Creativity event will take place on Sept. 27 at 1 p.m. ET and is open for registration. The Power of Creativity is an annual event that shares insights into the company’s future, provides updates on products and partnerships and facilitates discussions of…

CatapultX Aims To Leverage On-Stream Technology To Eliminate Ad Disruption

CatapultX is an audience engagement technology company known for its On-Stream™ Video Monetization and Contextual AI Platform. The On-Stream platform is designed to harness AI to power non-interruptive video ads integrated directly within video content to drive maximum results for advertisers and publishers. Raises $40M To Operate As Standalone Company, a modular content management system (CMS), received a $40 million investment from Expedition Growth Capital, enabling the company to operate independently from its parent company. Prior to the funding, functioned as a business unit within Kentico, a digital experience platform that combines content management, digital marketing and commerce.

Gong Forecast Aims To Deliver Sales Accuracy Based On Reality

Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims to help go-to-market teams increase productivity and efficiency.

Movable Ink Unveils AI-Driven Content Personalization Engine

Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a brand's catalog through editorial and promotional content across marketing programs…
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