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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Freshworks Welcomes New CMO

Freshworks, a customer engagement software company, appointed Stacey Epstein as CMO to lead its global marketing strategy and next phase of growth.

How AI Can Help Brands Struggling To Create High-Quality Content

Marketers are incredibly stressed right now—there’s a large volume of content that needs to be created for their website, emails and social media channels, to name a few, and all that content needs to be consistent with their brand voice. The content should also be senstive to the larger social context of, to put it nicely, the mess…
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