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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

BrightEdge Integrates Content Performance Tool With Adobe

BrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content. Content Optimizer 3.0 integrates with Adobe Experience Manager, intended to help users tap into web-wide competitor content data, and apply that data to be prepare…

Measurable Content Engagement With ClearSlide

ClearSlide is a sales enablement tool designed to help sales reps engage customers on the phone, in-person and via email while providing sales reps actionable insights to enhance forecasting.
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