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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Ceros Welcomes New CMO & VP of Business Development, Partnerships

Ceros, a content creation platform, hired Jamie Gier as CMO and Tom Hewitt as VP, Business Development and Partnerships. Gier will focus on leading brand strategy and awareness, customer experience and commercial marketing, while Hewitt will spearhead initiatives to help develop product and marketing strategies and expand Ceros partnerships.

Dun & Bradstreet Releases Industry-First Open Revenue Technology Platform

Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To strengthen the platform’s insights and capabilities, D&B collaborated with intent data provider Bombora and buyer…

Setting The Mousetrap For Increased Conversion & Engagement

We’re currently at the halfway point between our B2B Marketing Exchange virtual events, with organizations still digesting everything they learned in February and clearing their calendars in anticipation of B2BMX: Next-Level ABM in June. To bridge this gap and provide old and new attendees with a taste of what’s coming,…

True Influence Virtual Summit To Focus On Utilizing Machine Learning

True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how organizations can use machine learning to turn B2B data, marketing and sales…
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