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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Capital One Enters Enterprise B2B Software Market

Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions for companies operating in the cloud. The offering seeks to help marketers solve challenges related to data management in the cloud, such as publishing, consumption, governance and infrastructure management.

Anteriad Names Lynn Tornabene As New CMO

Anteriad, a B2B marketing and sales solutions provider, appointed Lynn Tornabene as its first Chief Marketing Officer (CMO). The position was created following Anteriad’s rebrand as a full-funnel solution for B2B marketers, which combined the strengths of MeritB2B and True Influence through a strategic acquisition.

Top Quotes From Forrester’s B2B Summit

At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen Report team combed through hours of sessions to pull the most hard-hitting quotes to share.

Bizzabo Launches Event Experience Lab

Bizzabo, an event experience operating system (OS), launched its Event Experience Lab, an event consultancy service that features a team of Event Experience Designers trained to enable, advise and guide customers on how to design engaging experiences that build communities and drive action.

New Salesforce Research: 90% Of Marketers Said Data Privacy Changes Fundamentally Transformed How They Measure Marketing Performance

Salesforce launched the third edition of its “Marketing Intelligence Report.” The report dove into how marketers use data and analytics to personalize customer experiences, navigate changes in data privacy regulation and prepare for the complexity of cross-channel measurement in a digital-first world.

Mailgun Releases InboxReady Platform On Salesforce AppExchange

Mailgun, a Sinch company, announced that InboxReady by Sinch, a deliverability platform integrated with Salesforce Marketing Cloud, is now available on the Salesforce AppExchange. The platform seeks to enable marketers to connect their InboxReady and Salesforce Marketing Cloud accounts to monitor and manage deliverability results from a single dashboard.
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