Latest In: customer engagement
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…
Case Studies
June 18
agentic AI autonomous marketing Bluecore CDP customer engagement enterprise retail identity resolution Insider One personalization retail marketing
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief
June 4
AI in Marketing B2B marketing buyer intent customer engagement Iterable marketing operations personalization Priya Gill
Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust…
Feature
May 27
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
artificial intelligence Ashley Faus B2B marketing B2B sales B2BMX 2026 buyer journey content strategy customer engagement demand generation event marketing marketing funnel marketing metrics Zero-Click Content
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in…
Feature
March 16
AI artificial intelligence B2B marketing trends community customer engagement SMS marketing text message marketing
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public…
Demanding Views
May 9
buyer engagement buyer experience corporate gifting customer engagement customer experience Marketing personalization targeting
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views
January 5
advertising buyer engagement customer engagement Influ2 personalization personbased advertising targeting
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…
Solution Spotlight
January 2
customer engagement customer experience customer outreach ProTexting SMS marketing text messaging texting Twilio
ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users…
Industry News
December 27
AI automation brand marketing branding customer engagement generative AI machine-learning personalization Sales strategies SOCi
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale…
Solution Spotlight
December 19
Cardii corporate gifting customer engagement customer experience digital experiences gifting
Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences…
Industry News
December 1
artificial intelligence customer engagement customer marketing. intent intent data Intentsify multilanguage personalization
Intentsify, a provider of AI-generated intent intelligence and full-funnel customer engagement solutions, revealed new multi-language intent data capabilities…
Industry News
November 13