Latest In: Marketing analytics

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DGR Q&A Branch Adam Landis

Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis

Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…

Feature April 15
B2B buyers data strategies demand generation Marketing analytics marketing operations Measurement & Attribution personalization Revenue/Sales Operations
DGR Karie Burt Anteriad Buying Groups

Ready to Target Buying Groups? Take a Systematic Approach

A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…

Demanding Views April 10
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HG Insights Unveils Unified Revenue Growth Intelligence Platform

HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…

News Brief April 8
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
AI in Marketing campaign optimization CTV demand generation Marketing analytics marketing strategies Measurement & Attribution news story personalization revenue impact
Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…

Blog April 7
ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
2026dgr ABM Survey

Why Your ABM Insights Matter: Take the Demand Gen Report Survey

Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But…

Blog April 6
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Domo Launches AI Agent Builder, MCP Server to Connect Enterprise Data to AI Ecosystem

Domo announced a new artificial intelligence (AI) orchestration framework designed to help companies move from pilots to coordinated systems.…

News Brief April 2
ad spend advertising APIs advertising operations AI advertising Anteriad B2B marketing campaign optimization digital operations growth marketing Joel Horwitz Marketing analytics marketing automation natural language execution paid media campaigns revenue generation Synter
Synter Emerges from Stealth Advanced visual programming interface for AI agent integration, illustrating complex data flow and system architecture

Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns

Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…

News Brief March 27
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DV Derek Gerber

Accelerate Pipeline Growth with B2B Programmatic Advertising

B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…

Demanding Views March 27
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BIScience Expands AdClarity Into Cross-Media Ad Coverage

BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…

News Brief March 18
advanced measurement AI in Marketing B2B Growth B2B marketing campaign optimization CFO-focused strategies CTV Demandbase digital marketing Marketing analytics personalization
Demandbase #COSeries Collaborative Business Partnership in B2B Environment with Laptops, Documents, and Digital Icons Representing Networking, Communication, and Teamwork Trope

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…

Blog March 16
Conversion intelligence LeadsRX Marketing analytics SaaS platform Unbounce
Unbounce Acquires LeadsRx

Unbounce Acquires LeadsRx

Conversion intelligence platform Unbounce acquired LeadsRx, a marketing analytics SaaS platform that aims to streamline marketing channel performance…

Industry News January 14
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