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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

SurveyMonkey Launches New Solutions For Improved Performance & Industry Insights

SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, released two Market Research solutions to help users monitor market shifts and fuel brand growth – Brand Tracker and Industry Tracker. The new solutions leverage artificial intelligence and machine-learning capabilities to help companies monitor brand and industry…

Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals, allowing marketers to kick-start their ABM campaigns and drive more qualified pipeline growth.

SugarCRM Debuts New AI Capabilities

SugarCRM, a customer experience (CX) platform, released SugarPredict, a data-fueled AI for CRM. The technology is designed to enrich customer data with additional attributes that result in more comprehensive and consistent AI models while guarding the privacy and security of company and customer information.

78% Of Marketers Drive Customer Engagement Via Push Notifications

Engaging with audiences and customers virtually continues to be a top priority for B2B organizations, as the acceleration of digital transformation following the pandemic took the industry by storm in 2020. Many B2B organizations are relying on push notifications to keep their customers and website visitors engaged, according to new…
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