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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Demand Science Acquires Internal Results & Leadiro

Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and data enrichment platform Leadiro to help build on its strategy of providing enhanced B2B buyer intelligence products. The announcement follows Demand Science’s February acquisition of Tidings, an on-demand automated newsletter creation platform.

SurveyMonkey Launches New Solutions For Improved Performance & Industry Insights

SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, released two Market Research solutions to help users monitor market shifts and fuel brand growth – Brand Tracker and Industry Tracker. The new solutions leverage artificial intelligence and machine-learning capabilities to help companies monitor brand and industry…

Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals, allowing marketers to kick-start their ABM campaigns and drive more qualified pipeline growth.
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