Marketing Operations

Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start by asking themselves who their customers are. This question used to be quite difficult to answer, often determined by gut instinct and basic campaign insights. But with the abundance of data now…

June 6, 2022
Written by Nick Wentz, Clearbit

David Beck Joins Brightcove In A Newly Created Role

Brightcove Inc., an online video platform, added David Beck as its first Chief Strategy and Corporate Development Officer, leading the company in strategy, business development and corporate development. Beck’s newly created role focuses on identifying and accelerating strategic growth opportunities including organic initiatives, acquisitions and partnerships globally.

June 2, 2022
Written by Christina Cargulia

Salesloft Expands Into Asia-Pacific Region; Welcomes New VP

Salesloft, a sales engagement platform, opened an office in Singapore to increase its Asia-Pacific (APAC) presence and introduced native CRM integrations with HubSpot and Microsoft Dynamics to better serve its customers in Singapore, Australia and New Zealand.

June 1, 2022
Written by Christina Cargulia

Anteriad Names Lynn Tornabene As New CMO

Anteriad, a B2B marketing and sales solutions provider, appointed Lynn Tornabene as its first Chief Marketing Officer (CMO). The position was created following Anteriad’s rebrand as a full-funnel solution for B2B marketers, which combined the strengths of MeritB2B and True Influence through a strategic acquisition.

May 25, 2022
Written by Kelly Lindenau

Invoca Launches CX Solution For Multi-Location Brands To Improve Caller Experiences & Conversion Rates

Invoca, an AI-powered conversation intelligence platform, released Invoca for Multi-Location CX, a new conversation intelligence solution for multi-location and franchise brands that seeks to improve caller experiences and conversion rates across all business locations.

May 18, 2022
Written by Kelly Lindenau

Reachdesk Hires Two New C-Suite Executives

Reachdesk, a direct mail and corporate gifting company, added two new members to its senior leadership team. Amy Jerusalami joined the team as Chief Customer Officer (CCO) and Daniel Incandela joined as CMO.

April 18, 2022
Written by Christina Cargulia

Demandbase Joins World Wide Web Consortium To Help Shape The Future Of Privacy & Advertising

Demandbase, an end-to-end ABM software provider, joined the World Wide Web Consortium (W3C), the main international standards organization for the World Wide Web, to help define the protocols and guidelines needed to balance buyer privacy with data-driven prospect targeting strategies.

March 18, 2022
Written by Kelly Lindenau