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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Salesloft Appoints Randy Littleson As CMO

Salesloft, an AI-powered global revenue workflow platform, named Randy Littleson as its new Chief Marketing Officer (CMO). With more than 30 years of experience, Littleson will help drive the company’s global expansion.

Default Launches AI-Powered Inbound Sales Funnel; Reveals $6.6M Seed Funding

Default, an inbound go-to-market (GTM) platform, rolled out its new AI-powered inbound sales funnel designed to help GTM teams automate inbound workflows, generate unique insights about inbound leads and accounts and improve integration between ingested data and first-party records. The rollout follows Default’s previously unannounced $6.6 million seed investment from…

3 Ways Generative AI Is Disrupting B2B Dealmaking

The first wave of generative AI is starting to crest in enterprise selling, and it’s already profoundly impacted how sales teams communicate. As the waves keep coming, they’re sure to change the way salespeople read and write. Soon enough, gen AI will even transform the size and composition of the…

LinkedIn Introduces Sales Navigator AI-Assisted Search & Account IQ

LinkedIn Sales Solutions (LSS) leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with buyers at scale. LinkedIn Sales Insights assists sales operations with planning while Sales Navigator allows sales teams to target, understand and engage the people and accounts…

Gong Names Shane Evans As CRO

Gong, a revenue intelligence provider, appointed Shane Evans as its Chief Revenue Officer (CRO). In his new role, Evans will be responsible for building and leading the company's global revenue generation strategy.

Openprise Introduces DataOps For RevOps

Openprise, a provider of RevOps data automation, released DataOps for RevOps, a set of new capabilities designed to bring a no-code approach to revenue, data quality, enrichment and orchestration across systems.
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