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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management. Welcomes Jeanne Hopkins As Chief Revenue Officer, a SaaS-enabled B2B market network provider for out-of-home (OOH) advertising, named Jeanne Hopkins as Chief Revenue Officer (CRO). Earlier this year, Hopkins joined’s Advisory Board to help deliver the first market network for OOH advertising.

Mediafly Secures $10M In Growth Funding

Mediafly, a sales enablement technology provider, generated an additional $10 million in growth capital, bringing its total 2021 funding to $35 million. The company plans to invest the capital in its interactive content, value selling and revenue intelligence capabilities, as well as growing its customer success and Presentify teams.

Dun & Bradstreet To Acquire Eyeota & NetWise

Dun & Bradstreet is looking to expand its positioning in revenue technology with Eyeota and NetWise. The company announced it has signed a definitive agreement to acquire both companies to help grow its Audience Solutions businesses with global scale and the online data to power omnichannel marketing.

RingDNA Rebrands To

RevOps platform ringDNA rebranded into, a solution created to help marketing teams optimize their revenue performance and provide real-time guidance to address buyers’ needs.
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