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Latest In: B2B marketing

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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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Annual Report Ranks B2B Marketing Agencies

The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking Report for…

News Brief September 8
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Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success

Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized…

Demanding Views September 5
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Compliance Meets Creativity: The Role of AI in B2B Video Strategies

In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI…

Feature May 7
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3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to…

Demanding Views May 2
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How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…

Feature February 19
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Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot…

Feature February 5
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The Top 5 Most Important Topics To B2B Marketers

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…

Feature December 31
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The 2025 B2B Marketing Outlook Guide For Advertisers

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39%…

Blog November 11
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Capital One Enters Enterprise B2B Software Market

Capital One Enters Enterprise B2B Software Market

Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions…

Industry News June 3
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SalesboxAI Launches Demand Unit-Centric Platform For Marketers

SalesboxAI Launches Demand Unit-Centric Platform For Marketers

SalesboxAI, a Conversational ABM platform, announced the release of their new Demand Unit-centric system for B2B and ABM…

Industry News March 28
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Casted Enhances Platform Capabilities With Video Component

Casted Enhances Platform Capabilities With Video Component

Casted, an audio and video content marketing solution, introduced Casted Video to expand its current platform with robust…

Industry News September 28
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